Mel White has more than 25 years of advertising experience – 17 of these years as a veteran of the New York City advertising scene where she worked as a creative director/art director at top agencies such as Young and Rubicam, Ogilvy, Grey, Publicis and D’Arcy.
She has worked on a range of accounts from packaged goods to technology on many high-profile brands such as Microsoft, Land Rover, MINI Cooper, Crest, Dannon, American Express, Lea & Perrins, Miller, Xerox, Dell, Sony, Bounty, Green Mountain Coffee, Hillshire Farm, Old El Paso, Cellular South, Sleep Number, Fisher-Price, Capitol One, Always, Pillsbury, Swiffer, UNCF and Search Dog Foundation. She has big pitch experience for national brands such as Famous Footwear, Sleep Number, Ameriprise Financial, Transitions Lenses and Earthlink and has been instrumental in winning pitches for new accounts—most notably at Young & Rubicam and Ogilvy.
Having won several industry awards, she excels at creating strong visual solutions and has worked on integrated campaigns with shoestring budgets through million dollar TV shoots. In addition to TV, print and outdoor, she has created advertising for brand activation, social media, digital interactive and new technology.
She began her advertising career at Mark Russell and Associates in Syracuse, after earning a B.F.A. in advertising design from Syracuse University’s College of Visual and Performing Arts.