Class of 2020 Commencement events to be held Sept. 17-19

Syracuse University will host a Commencement ceremony—delayed due to the COVID-19 pandemic—and other celebratory events for the Class of 2020 during the weekend of Sept. 17–19.  

Commencement will be held Sept. 19 at 10 a.m. at the Stadium. This University-wide ceremony, where Syracuse University Chancellor and President Kent Syverud will formally confer degrees, is for all undergraduate, graduate and doctoral candidates. Doors open at 8 a.m.

Following Commencement, all 2020 Newhouse graduates and their families are invited to join Dean Mark J. Lodato and the faculty and staff for a celebratory reception. The event will include a dean’s welcome, recognition of participating graduates and an opportunity to reconnect with faculty. A precise time and location will be announced soon; stay tuned for details.

For more information about Commencement activities for the Class of 2020, see the event listing.

Goenka named inaugural Newhouse Dean’s Leadership Fellow

Tula Goenka, professor of television, radio and film (TRF) and director of the TRF graduate program, has been named the inaugural Dean’s Leadership Fellow at the Newhouse School. The appointment was announced today by Dean Mark J. Lodato.

In this role, Goenka will focus on the engagement, inclusivity and support of the school’s international student community.

“I first came to the United States as a Newhouse international graduate student in 1984, and it is truly an honor for me to be appointed as the first Dean’s Leadership Fellow 38 years later,” Goenka says. “I have lived through the trials and tribulations of not only moving to a foreign country and learning in a brand new educational system but also simultaneously trying to figure out how to live day-to-day so far from home. It’s more than a culture shock, and I am thrilled to help our Newhouse international students have a smoother transition so that they can flourish and blossom here.”

Goenka joined the Newhouse faculty in 1996 following a career in filmmaking that included work as an editor for directors Spike Lee, James Ivory and Mira Nair, among others. Her own documentary work includes the award-winning PBS film “Dancing On Mother Earth,” about singer/songwriter Joanne Shenandoah; “El Charango,” about the musical instrument from Bolivia; and “Likhiya: Writing Stories With Mithila Art,” a series of short films on artists from Madhubani, Bihar in India. She is the creator and director of the “Look Now Project,” which uses visual storytelling to highlight the resilience of all those affected by breast cancer—patient, survivor, caregiver, medical practitioner and advocate. She earned the Chancellor’s Citation for Excellence Award for Engaging the World in 2009.

Born and raised in India, Goenka is involved with the South Asian community in the U.S. She served as co-director of the federally funded South Asia Center, part of the Maxwell School’s Moynihan Institute of Global Affairs, from 2012-14. She is affiliated faculty with the Department of Women’s and Gender Studies and the Minor in South Asian Studies in the College of Arts and Sciences.

Goenka is the author of “Not Just Bollywood: Indian Directors Speak.” In 2008, she created the Syracuse University Abroad program Bollywood Snapshots, and has taken more than 50 Newhouse students to Mumbai for the month-long immersion. She was the Newhouse Endowed Chair of Public Communications from 2016-19. She is the founder and co-director of the annual Syracuse University Human Rights Film Festival, now in its 20^th year.

“Throughout her career, Tula has been a passionate supporter of our Newhouse students, particularly those from other countries,” Lodato says. “She will be outstanding in this role, giving the needs of our international students a stronger voice at the highest levels.”

Graduate program directors appointed

Five Newhouse School faculty members have been appointed as graduate program directors. The newly-created positions will “bring renewed attention and support to the all areas of the Newhouse School’s graduate programs,” says Dean Mark J. Lodato.  

Graduate program directors are:

Advertising: Beth Egan

Broadcast and Digital Journalism: J. Elliott Lewis

Magazine, News and Digital Journalism: Harriet Brown

Public Relations: Soo Yeon Hong

Television, Radio and Film: Tula Goenka

The directors will have wide-ranging responsibilities related to the graduate programs, focusing on the areas of recruitment, admissions, new students, advising, curriculum and scheduling. Brown will have additional duties related to the Newhouse Foundation Fellowship/Internship for Minorities.

Students design visualizations for asylum data generated by TRAC

This spring, three undergraduates from the Newhouse School used their design skills to translate complex data into visual imagery for a general audience.

Students Alexa Kroin, Lucinda Strol and Zuzanna Mlynarczyk worked with Austin Kocher, research assistant professor with Syracuse University’s Transactional Records Access Clearinghouse (TRAC), to create a series of professional images using data on asylum seekers in the U.S. The data is generated by TRAC.

“The students were faced with the challenge of accurately representing asylum data in a succinct and visually interesting way for an online audience while also providing sufficient context for the data. The students were also faced with the challenge of developing a format that could be easily updated and shared, since TRAC’s asylum data is updated monthly,” Kocher says. “In our view, the students succeeded in meeting these challenges head on, demonstrated competence and professionalism throughout the project and contributed to TRAC’s mission to make government data more accessible to public.”

The images show the outcome of asylum cases by immigration court, which varies widely, and summarize asylum outcomes for the 30 busiest immigration courts in the country.

Faculty/student team earns funding to test disinformation interventions among Syracuse-area communities of color 

Newhouse assistant professor Greg Munno and a team of faculty and students from Syracuse University have received funding from the John S. and James L. Knight Foundation to identify solutions that will lessen the impact of disinformation on communities of color.   

The team will develop community-based disinformation interventions in Syracuse’s South Side, with work beginning this summer. They will spend more than a year engaging BIPOC city residents to explore the ways in which disinformation has affected their lives and work with residents to develop effective interventions. A series of public forums will be held during the coming academic year.  

In addition to Munno, the team includes faculty members Shelvia Dancy of the Newhouse School and Tina Nabatchi of the Maxwell School, and students Natalia Pérez-Gonzalez, April Santana, Sarah Dolgin, Isabel Bekele and Benjamin Tetteh. 

Partners include The NewsHouse, The Stand, the Program for the Advancement of Research on Conflict and Collaboration and WAER. 

Charisse L’Pree named Newhouse Endowed Chair of Public Communications

Charisse L’Pree Corsbie-Massay, associate professor of communications at the Newhouse School, has been named the Newhouse Endowed Chair of Public Communications for 2022-25. The position is awarded to a distinguished faculty member whose accomplishments significantly advance the school’s reputation in research and creative activity.

L’Pree holds a Ph.D. in social psychology from the University of Southern California, where she also earned a master’s degree in critical studies in cinema and television. She earned bachelor’s degrees in comparative media studies and brain and cognitive science from the Massachusetts Institute of Technology.

L’Pree investigates how users think about themselves and others via media. Her work includes articles in Psychological Inquiry, AIDS and Behavior and Journal of Applied Communication Research, as well as book chapters addressing serious games, race and gender methodology and media use among marginalized populations. Her most recent book, “Twentieth Century Media and the American Psyche” (Routledge, 2021), describes how our relationships with media emulate interpersonal relationships through their ability to replicate intimacy, regularity and reciprocity.

L’Pree, who was awarded Teacher of the Year from the graduating class of 2017, teaches classes on communication and diversity to professional media students. The courses focus on the ways in which media affect our understanding of different social categories and how the social categories of media producers affect the media with which we all engage. She also hosted Newhouse’s Annual Conversation on Race and Entertainment Media from 2014-2022. Her upcoming book, “Diversity and Satire: Laughing at Processes of Marginalization,” will be published by Wiley later this year.

As chair, L’Pree will work on her project “America Dreaming: A Repository of Dreams in the 21st Century.” Although coined at the start of the 20th century, the American Dream has been present since the discovery and colonization of the “New World” and has since defined much of the history of the United States. The project will explore the meaning of the American Dream in the 21st century by collecting, collating and synthesizing American Dreams organized around contemporary social issues.

The resulting online resource will serve as an ongoing space for understanding the evolving American Dream by inviting stories from people worldwide to promote well-being through media representation.

Gaggin elected to PRSA College of Fellows

Kelly Gaggin, assistant teaching professor in the public relations department at the Newhouse School, has been elected to the Public Relations Society of America (PRSA)’s College of Fellows. The prestigious body includes leading professionals and educators who have left a significant footprint on the public relations profession.

Gaggin has more than two decades of experience in corporate and agency environments encompassing a multitude of industries, including education, health care, technology, defense, nonprofit, tourism/hospitality and financial services/banking. Her research agenda is rooted in exploring public relations and strategic communications as drivers of cross-cultural understanding and relationship-building, with special attention to nonprofit organizations and the populations they serve. She earned a Ph.D. in mass communications from the Newhouse School.

Besides Gaggin, only three other members of the Newhouse School’s PR faculty have been elected to the PRSA College of Fellows: Maria Russell, Anthony D’Angelo and Donna Stein. Less than 50 of the nearly 700 members hold doctoral degrees.

Gaggin is chair of the PRSA Northeast District board of directors, a member of PRSA’s national Diversity & Inclusion committee and a past president of the Central New York Chapter of PRSA. She is an active adviser to students in the Public Relations Student Society of America (PRSSA) chapter at Syracuse University.

Members of the College of Fellows serve in PRSA chapter, district and professional interest sections and national leadership positions. To qualify for admittance, they must be a current PRSA member, have at least 20 years of PR and communications experience, hold the Accredited in Public Relations (APR) credential and have demonstrated superior professional performance in the practice/teaching of public relations.

Newhouse faculty, students to participate in 2022 AEJMC conference

Several Newhouse School faculty members, as well as mass communications and media studies students, will participate in the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC) Aug. 2-6, in Detroit. Their involvement includes paper presentations, panel appearances and roles as panel moderators and/or paper session discussants.

Award winner:
Best Practices Competition 2021 Winners
2nd Place: Adrienne Wallace, Grand Valley State University, and Regina Luttrell for “Shifting the Paradigm: A ‘Diversity First’ Approach to PR Campaigns”

Tuesday, Aug. 2

Law and Policy Division
Workshop Session
First Amendment Topics Panel
1 to 2:10 p.m.
Panelist: Kyla Garrett Wagner

1 to 5 p.m.
AEJMC Committee on Career Development
Workshop Session: Reimaging Your Career Inside and Outside the Academy
Moderating/Presiding: Makana Chock

Graduate Student Research Panel
2:30 to 3:40 p.m.
Moderating/Presiding: Kyla Garrett Wagner

Teaching Ideas Competition Panel
4 to 5 p.m.
Moderating/Presiding: Roy Gutterman

Wednesday, Aug. 3

8:30 to 10 a.m.
Broadcast and Mobile Journalism Division
Refereed Paper Session: The State of Journalism: Challenging Issues and Ethical Questions for Professional Broadcasters
Moderating/Presiding: Keonte Coleman

Democracy Trust and Nonprofit Media: Attitudes of US Public Broadcasters
Stan Jastrzebski and Lars Willnat

8:30 to 10 a.m.
Minorities and Communication and Mass Communication and Society Divisions
Scholar-to-Scholar (Poster) Refereed Paper Session
Mass Communication and Society Division
Topic V – Public Opinion and the Future of Journalism
The American Journalist Under Attack: A First Look
Lars Willnat

American Journalism in the Time of Polarized Media: How Journalists and the Public Think About the News Media
Lars Willnat and Shuo Tang

Topic IX – COVID-19, Identity, and the Self
What Concerns Parents Most During the COVID-19 Pandemic
Xi Liu and Moon Lee

8:30 to 10 a.m.
Religion and Media Interest Group and Commission on the Status of Women
Teaching Panel Session: Don’t Let Teaching Overwhelm You: Creating Inclusive Classrooms While Protecting Balance
Panelist: Keonte Colman

10:30 a.m. to Noon
Community Journalism Interest Group and Magazine Media Division
PF&R Panel Session
Creating an “Ace” Publication: Serving a Niche Community through Magazine Production
Panelist: Ashley Kang

12:30 to 2 p.m.
Cultural and Critical Studies Division
High Density Refereed Paper Session: Critical and Cultural Studies in Media Communication
Theme I: Cultural Meanings of Moving Images and Social Media
Remembering, Resisting: A Rhetorical Analysis of the Memorialization of Brazilian Activist Marielle Franco on YouTube (Third Place Top Student Paper)
Raiana de Carvalho

12:30 to 2 p.m.
Small Programs Interest Group and Commission on the Status of Minorities
PF&R Panel Session: Doing More With Less
Panelist: Rockell Brown

2:30 to 4 p.m.
Communicating Science, Health, Environment and Risk and Political Communication Divisions
Scholar-to-Scholar (Poster) Refereed Paper Session
Political Communication Division
Topic — Trust and the Press
Changing Channels or Changing Minds: Perceived Degree of Media Likemindedness, Emotions, and Civic Engagement
Jian Shi, Adriana Mucedola, and Shengjie Yao

2:30 to 4 p.m.
Law and Policy Division
Refereed Paper Session: Communication Law in Global, Financial, and Campus Contexts
The (Financial) Marketplace for Ideas: Balancing Preferences and Outcomes Through Mandated Anonymity in Campaign Finance
Daniel Berkowitz

2:30 to 4 p.m.
Association for Education in Journalism and Mass Communication Elected Standing Committee on Research
Research Panel Session: Teaching, Researching and Reporting on “Divisive Concepts”: Is There a Chill on Academic Freedoms?
Panelist: Keonte Coleman

Thursday, Aug. 4

8:30 to 10 a.m.
Newspaper and Online News and Public Relations Divisions
Scholar-to-Scholar (Poster) Refereed Paper Session
Newspaper and Online News Division
Topic I — The Personal and Professional Intersections of a Journalist
Discussant: Greg Munno

Public Relations Division
Topic — The Role of Ethics in Employee Relations, Groupthink, and PR Curriculum
The Role of Ethical Judgment in Employee Commitment under the COVID19 Outbreak: From CSR Engagement to Positive WOM Behaviors
Hua Jiang

Topic — Dialogic Communication, Image Restoration, and Negative Consumer Comments on Social Media
Discussant: Regina Luttrell

10:30 a.m. to Noon
Magazine Media Division and Entertainment Studies Interest Group
PF&R Panel Session: CREEM: The Legacy of America’s Only Rock ‘n’ Roll Magazine
Panelist: Eric Grode

12:30 to 2 p.m.
Minorities and Communication Division
Refereed Paper Session: Top Papers, MAC Division
Policing the Media Agenda: News, Sources, and the “Missing White Child Syndrome” (First Place Faculty Paper)
Carol Liebler, David Peters and Alanna Powers

2:30 to 4 p.m.
Newspaper and Online News Division
High Density Refereed Paper Session: Topics that Divide the Audience: On Populism, Fake News, Labor Relations, and Sexuality
Theme I — Considering Press Criticism from Left and Right
From Cynicism to Nihilism: The U.S. 2020 Stolen Election Issue on FOX and MSNBC
Yu Tian

2:30 to 4 p.m.
Scholastic Journalism Division
Refereed Paper Session: Teaching, Measuring and Employing Information and Data Literacy
Discussant: Greg Munno

4:30 to 6 p.m.
Commission on the Status of Women and Magazine and Media Division
Research Panel Session: O, The Oprah Magazine: The 20-year Run, Oprah Factor and the Portrayal of Women of Color in Magazines
Panelist: Aileen Gallagher

Friday, Aug. 5

8:30 to 10 a.m.
Communication Technology and Visual Communication Divisions
Teaching Panel Session: Best of the Web/Best of Digital
Winners of the Competition
Website: Individual/Team/Single Class – Large School (10K+UG Students)
Third Place
Visualizing 81
Jon Glass

Website: Multiple Class/Institution – Large School (10K + UG Students)
First Place
Upstate Unearthed
Adam Peruta

Second Place
Deconstructing the Divide
Jon Glass

8:30 to 10 a.m.
Commission on the Status of Minorities
Research Panel Session: Where Are They Now? Catching Up With AEJMC’s Equity and Diversity Award-Winning Programs
Moderating/Presiding: Keonte Coleman
Panelist: Mark J. Lodato

Noon to 1:30 p.m.
Association for Education in Journalism and Mass Communication
Scholar-to-Scholar (Poster) Refereed Paper Session
Newspaper and Online News Division
Topic — Politics, People, and Public Opinion: The Connection between Audiences and the News
EA] News Consumers’ Expectations of Journalists Vary by Differences in Journalistic Role Preference
Greg Munno and Megan Craig

Trust and Political Orientation Influence News Consumers’ Acceptance of Journalists as Political and Social Actors
Greg Munno and Alex Richards

2 to 3:30 p.m.
Commission on the Status of Minorities and Broadcast and Mobile Journalism Division
Research Panel Session: The State of Black-Owned Broadcasting and the Rise of OTT
Panelist: Keonte Coleman

2 to 3:30 p.m.
Graduate Student Interest Group and Political Communication Division
Teaching Panel Session: Grant Funding 101 for Grad Students and Early Career Scholars
Panelist: Regina Luttrell

4 to 5:30 p.m.
Communication Theory and Methodology and Communication Technology Divisions
Scholar-to-Scholar (Poster) Refereed Paper Session
Communication Technology Division
Topic IX – Trust and Influence
Human vs. Virtual Influencer: The Effect of Humanness and Interactivity Over Persuasive CSR Messaging
Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee, Yu Tian and Makana Chock

4 to 5:30 p.m.
Law and Policy Division
Refereed Paper Session: From Irrational Speakers to Hexes and Online Incivility—and Drones! Novel Questions and New Technologies
Hexing, Vexing and Flexing: A Look at the Legal and First Amendment Implications of Curses, Spells and Witchcraft
Roy Gutterman

4 to 5:30 p.m.
Magazine Media Division and Lesbian, Gay, Bisexual, Transgender and Queer Interest Group
Teaching Panel Session: Beyond the Diversity Lesson: Creative Ways to Incorporate Diversity and Inclusion in Your Classes
Panelist: Nausheen Husain

6 to 8 p.m.
Law and Policy Division
Refereed Paper Session: Top Paper Panel
An Apple A Day Keeps The Doctor Away: Covid-19 Misinformation By Medical Professionals May Be Protected By The First Amendment (Top Student Paper)
Emilie Cullen

Saturday, Aug. 6

9:30 to 11 a.m.
Cultural and Critical Studies Division
Refereed Paper Session: Critical Studies in Journalism
Developing a Framework for Equitable Media Literacy Practice: Voices from the Field
Emily Riewestahl and Srividya Ramasubramanian

11:30 a.m. to 1 p.m.
Broadcast and Mobile Journalism Division
Refereed Paper Session: The Power of Digital Journalism: Social Media Effects on Audiences
Discussant: Keren Henderson

11:30 a.m. to 1 p.m.
Communication Theory and Methodology Division
Refereed Paper Session: New Takes on Misinformation, Misperceptions, and Social Corrections
The Influence of Presumed Influence (IPI) of COVID-19 Vaccine Misinformation on Corrective Action Intentions Through Support for Censorship: Comparisons Across Age, Gender, and Race/Ethnicity
Joon Soo Lim

11:30 a.m. to 1 p.m.
Religion and Media Interest Group
Refereed Paper Session: The Impact of Covid-19 Pandemic and Misinformation on Faith
Digital Islam During COVID-19: Addressing the Pandemic Impacts on the Shift Towards Digitalization of Religion (Second Place Student Paper)
Abdulaziz Altawil

Creative advertising students break another record with 26 wins in the New York Festivals Advertising Awards competition

Creative advertising students won eight finalist awards and 18 shortlist awards in the New York Festivals Advertising Awards competition for a total of 26, an impressive increase from the previous year’s total of nine. Newhouse had the fifth most wins of advertising schools worldwide, and the third most in U.S. wins.

“I continue to be blown away by the level of thinking coming out of Newhouse, so it’s no surprise to me that they are still crushing it in the shows,” says Newhouse advertising alumnus Ari Halper ’92, global head of creative excellence at R/GA in NYC. “Work like ‘Greenscreen,’ ‘Have It The Real Way,’ ‘McDelivery’ and ‘uTINTsil’ are all as strong as anything in our industry, which makes me extremely excited to see what happens once this talent graduates into the workforce.”

“I am consistently impressed with the work of our creative advertising students,” says Newhouse dean Mark J. Lodato. “The level of accomplishment at the New York Festivals is outstanding and emblematic of the talent and hard work of our students and the faculty who teach and guide them.”

The award-winning work came from Portfolio II and Portfolio III courses in the advertising creative track, taught by professors of practice Mel White and Kevin O’Neill.

“I look at these campaigns and know how hard our creative advertising students worked on them,” White says. “To have the New York Festivals award so many of our creative advertising student campaigns is very rewarding. It makes all of the trips the students made back to the drawing board worth it.”

Rachel Hayashi, art director, and Jessica Mastorides, copywriter, won two finalist awards at New York Festivals. In the Positive World Impact category, they won for their digital Apple campaign, “PAL / Protect Asian Lives” (video). The brief asked the creatives to use new technology to solve a real-world problem. Since the pandemic started, there has been a rise in the U.S. of racist violence against Asian Americans—at least 3,800 anti-Asian hate incidents since March 2020. Mastorides says constantly hearing about this surge of violent anti-Asian attacks showed the team the real-world problem they wanted to solve.

“We both felt passionate about this issue, and have friends who were personally impacted by it, so we wanted to create an innovative solution to stop Asian hate,” Mastorides says. “We did a ton of research on Asian communities and the struggles they face, specifically in relation to reporting crimes against them. We found that Asian Americans don’t feel comfortable self-reporting crimes against them, which leads to massive underreporting. Not only that, but the justice system requires hard evidence to convict a hate crime, which makes it impossible for most victims to prove it in court.”

Mastorides says the team knew their solution not only had to allow Asian Americans to easily and comfortably report harassment, but it also had to collect evidence for them as well to identify the true scope of the hate crimes. They came up with the idea for a feature on iPhones that makes reporting harassment easily accessible. When leaving the house, users will be prompted to turn on PAL and allow it to track their location. If any anti-Asian language or slurs are detected while in use, PAL will begin discreetly recording audio, upload all evidence to a secure database and report the incident to the nearest police station as well as an advocate from the organization Stop AAPI Hate.

“Once we fully understood the scope of the problem, it was just a matter of figuring out how the technology can be used to solve it,” Mastorides says. “We realized voice activation has the ability to listen in if it hears certain phrases, so if there’s any anti-Asian language being used then your iPhone can automatically start recording audio as soon as it hears it. This was the basis of our idea, so then we started to think of ways to expand it with other existing iPhone technologies like location services and secure databases. Overall it was a lot of looking into how these technologies work and how we can solve anti-Asian discrimination with it.”

In the Avant-Garde/Innovative category, Hayashi and Mastorides won for their Burger King campaign “Have It The Real Way” (video). This campaign was one of eight winners worldwide in the category. “Have It The Real Way” celebrates Burger King’s use of 100% real ingredients by making their advertising just as real, avoiding the styling used to make burgers look unrealistically perfect in ads. They also included the Burger King app in the campaign, using it to airdrop flyers onto McDonald’s customers’ phones enticing them to take a photo of the competitor’s burger to receive a Burger King discount. Google Lens technology would recognize the McDonald’s burger, find its perfect-looking ad counterpart and then compare the two and calculate the percentage difference, giving the customer the percentage of savings for their Burger King meal.

Sam Luo, art director, and Grace Curran, copywriter, won a finalist award in the Outdoor category for their Duolingo campaign “Pardon Our French” (video). The campaign was one of six winners worldwide in the category. The team used the insight that young people find learning a new language boring. Luo and Curran found an interesting and interactive way to get Gen Z interested by learning swear words in multiple languages. They would place scannable stickers of the Duolingo owl next to graffiti with “colorful” language around London. When a user scans the QR code on a sticker, it would take them to a page that translates the swear word into a variety of languages. The page would also show them clues so they can find other stickers in the area and continue their language learning journey.

Luo and Olivia Gormley, copywriter, won a finalist award in the Positive World Impact category for their digital campaign for Connect4Climate “Greenscreen” (video). The team created the concept of an Amazon search filter that prioritizes eco-friendly products over disposable or single-use items in the search results when activated.

Luo also won in the Print category for his “McDelivery” McDonald’s campaign. “McDelivery” was one of three winners in the category worldwide.

Marta Lala, copywriter, and Cerinn Park, art director, won a finalist award in the Positive World Impact category for their new P&G product “uTINTsil” (video). They found that one in 13 children has a food allergy in the U.S. and risk suffering an allergen attack due to accidental cross-contamination in food. Their solution would be plastic utensils that change color after coming in contact with specific allergen proteins detected in food, signaling that the food is unsafe to eat.

Brian Chau, art director, and Shaoli Yusaf, copywriter, won a finalist award in the Positive World Impact category for their digital Google Nest campaign “ARI, Defending the Rights of Immigrants” (video). Chau and Yusaf note that the growing prevalence of ICE raids and the spread of violence towards immigrant communities inspired them to create the concept of the ARI app. ARI would be a home assistant that works with Google Nest’s security system to notify homeowners of approaching ICE agents. In the app, immigrants can review their rights and speak to agents through ARI without opening their door. After an encounter with ICE, home occupants can confirm their safety in the app as well.

Derek Rosen, copywriter, won a finalist award in the Audio/Radio category for his “Noticeable Benefits” (Radio campaign) for Michelin. He found that people often don’t want to pay the extra money for Michelin tires, thinking they only have minor improvements over other tires. He decided to incorporate the brand’s benefits into something people experience in everyday life: music. Using three different songs with lyrics about stopping, Rosen lengthened the verse to show that with other tires, your car might take longer to stop when compared to Michelin tires. He says creating a campaign that worked without visuals was an enriching challenge.

“Crafting an idea using only words and sounds is extremely challenging and requires a high level of creativity,” Rosen says. “However, that also means that creating an effective radio ad is that much more rewarding and impressive. I find that radio is one of the most relatable forms of advertising because it forces you to utilize sounds that all audiences can recognize and relate to.”
The reactions his campaign received were part of what originally made him want to enter it into the competition.

“Whenever I showed my classmates, they wouldn’t just compliment it, they would smile and laugh,” Rosen says. “I truly believe that the best ads are the ones that make an audience feel something, so their reactions gave me the confidence that it was an effective campaign.”

In addition to the eight finalists, 18 campaigns by Newhouse creative advertising students won shortlist awards from New York Festivals.
In the Positive World Impact category, nine creative teams won shortlist awards. Kelsi Ryan, art director, and Chloe Greenwald, copywriter, won for their digital Apple and GLAAD campaign, “Deadnaming.” Luo and Curran won for their integrated WhatsApp campaign “On Hold” (video). Olivia DeLorenzo, copywriter, and Mike Gaines, art director, won for their integrated Nike+ campaign, “#Shutout” (video). Sierra Outcalt, art director, and Clare Coey, copywriter, won for their digital campaign “Beam” (video) for Apple. Maia Baptista, art director, and Joe Cutuli, copywriter, won for their digital campaign “Cashcan” (video) for Coca-Cola. Selin Akywrek, copywriter, and Amelia Lytle, art director, won for their experiential campaign “Draft the Future” (video) for Budweiser. Zan Buoy, copywriter, and Xinran Xiao, art director, won for their digital Connect4Climate idea, “Size 4Climate Body Scanner.” (video) Katie Volkomer, art director, and Chloe Martin, copywriter, won for their integrated campaign “The Drop” (video) for Tampax. Eric Storms, copywriter, and Max Guo, art director, won for their Walmart digital idea, “Zero Waste App” (video).

In the Avant-Garde/Innovative category, three Newhouse creative teams won shortlist awards. Zach Driscoll, copywriter, and Tom Ciaccio, art director, won for their experiential Penguin Books campaign “ARG (Alternate Reality Game) Novels” (video). Sarah Sek, art director, and Jessica Miranda, copywriter, won for their augmented reality idea “Infinicoaster” (video) for LEGO. Ben Lin, art director, and Charley Karchin, copywriter, won for their new product idea “The Assuring Collection” (video) for Tiffany & Co.
In the Digital/Mobile category, Newhouse students won three shortlist awards. Rosen and Joyee Lin, art director, won for their mobile campaign “Rumble Detector” (video) for Burger King. Joseph Deblasio, art director, and Alyssa Loffredo, copywriter, won for their integrated LEGO campaign “Legofy” (video). Allison Scherger, art director, and Charles Beeby, copywriter, won for their integrated Spotify campaign “Spotify My Ride” (video).

Volkomer and Martin also won in the Digital & Collateral category for their integrated campaign “Raise a Glass to the One That Raised You” (video) for Budweiser. In the same category, Lytle and Camille Lavoie, copywriter, won for their integrated Burger King campaign, “Truth Whopper” (video). Chau and Alye Chaisson, copywriter, won in the Outdoor category for their Spotify campaign, “Drive into Your Daily Drive” (video).

Spring 2022 Dean’s List

The following undergraduate students enrolled in the S.I. Newhouse School of Public Communications were among those named to the Dean’s List for the Spring 2022 semester. To qualify, students completed a minimum of 12 graded credit hours and earned at least a 3.5 GPA (on a 4.0 scale) during the semester.

Karen Abaya
Christian Abdo
Kathryn Abkemeier
Marie Achkar
Delaney Adams
Megan Adams
Neil Adams
Christine Adams
Chilekasi Adele
Mia Adelman
Talia Adler
Jean Aiello
Tyler Aitken
Sarah Alessandrini
Benjamin Alfano
Olivia Allison
Daniel Amron
Sophia Anastasakis
Margaret Anderson
Mullane Andreychuk
Nicole Aponte
Nathaniel Applebaum
Megan Aprill
Victoria Aragi
Nicole Aramboles
Alyssa Archie
Fjolla Arifi
Lindsay Arons
Jake Aryeh
Erin Augusterfer
Jade Aulestia
Isabella Austin
Sara Ayers
Anthony Bailey
Carter Bainbridge
Emily Baird
Thomas Baker
Ryan Baker
Stella Balaskas
Cole Bambini
Kate Bantle
Sophie Bard
Alexandra Barnard
Kaylee Barrett
Kenneth Barrist
Jack Barsh
Drew Bartelstein
Samantha Bash
Natalie Bass
Vir Batra
Alexandra Battaglia
Eleanor Batten
Abigail Baughan
Catarina Baumgart De Melo
Laura Bawol
Samuel Baylow
Nicole Beaudet
Kayla Beck
Sophia Becker
Nicholas Beebower
Isabel Bekele
Molly Beker
Gabriella Bella
Charles Ben-Ami
Emily Benjamin
Jesse Ben-Meir
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Jiang, Horn named to Newhouse School leadership team

Dean Mark J. Lodato today announced the appointment of two new associate deans for the Newhouse School: Hua Jiang as associate dean for academic affairs and Brad Horn as associate dean for strategic initiatives.

Hua Jiang

Jiang is an accomplished scholar who has earned research recognitions from national and international flagship communication associations. She has published more than 50 peer-reviewed journal articles and book chapters, with her work appearing in leading refereed journals, and she serves on the editorial board of the top three public relations journals: Journal of Public Relations Research, Public Relations Review and Public Relations Journal (PRSA journal). A member of the Newhouse faculty since 2013, she graciously and capably stepped in to serve as interim chair of the public relations department for a year. She holds bachelor’s and master’s degrees from Nanjing University and a Ph.D. from the University of Maryland, College Park.

“During the past 13 years of engagement in institutions of higher education, I have worked with countless undergraduate students in the classroom and more than 60 master’s and doctoral students on their theses and dissertations,” Jiang says. “My top priority has always been to be a dedicated and inspiring educator committed to student success. To that end, I am extremely excited by this leadership opportunity that empowers me to demonstrate my undeterred passion, enthusiasm, and determination to academic excellence and student success.”

Jiang replaces Amy Falkner, who was recently named dean of Ithaca College’s Roy H. Park School of Communications.

Brad Horn

Horn brings more than 20 years of public relations management and organizational communications leadership to the newly-created position of associate dean for strategic initiatives. An active contributor to the industry, he is focused on the roles of leadership, trust, ethics and digital engagement. His past experiences have focused on national and international media relations; public relations strategy creation; digital and social media engagement; educational program development; crisis management; and board and executive communication. He is a graduate of the Newhouse School’s communications management master’s program, and earned a bachelor’s degree in journalism (advertising/public relations) from Texas Christian University.

“Partnerships and people are the cornerstones of the bridge between academic excellence and creative industry engagement,” Horn says. “I’m honored to join Dean Lodato’s inspiring vision in this new challenge to create and support opportunities for all. I’m looking forward to collaborating with our faculty, students, staff, alumni and industry leaders to develop and sustain partnerships, programs and projects that elevate the reach and reputation of the Newhouse School.”

Says Lodato: “Hua and Brad have already contributed so much to the Newhouse School as faculty members. I am excited to see what they bring to the leadership team in support of our students, faculty, staff and alumni.”