Visual Identity

Our visual identity and brand architecture promote the history and breadth of Syracuse University as expressed by its schools and colleges, and the students, faculty, alumni, and staff that embody them.

The Newhouse logo is placed towards the top of the document, with the formal wordmark at the bottom, anchoring the brand.
Example: This 11x17 poster has the Newhouse standalone logo placed at the top, with the formal wordmark at the bottom.

Color Palette

A very simple palette of our iconic Syracuse orange, supported by our Newhouse blue tone, and a supporting gray color.

Color values for the Newhouse blue.