Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab, funded by Jim ’87 and Audra ’89 Weiss, is a state-of-the-art social media command center that serves as a central hub for the interfacing of digital media monitored and researched by faculty and students at the Newhouse School.

The lab serves as a multidisciplinary research center focusing on analytics, artificial intelligence, digital and emerging media as well as an active classroom, and shared lab environment for projects undertaken by faculty and students.

Real Chemistry Emerging Insights Lab Reports

The Fluency Report: Health Literacy

April 26, 2021

At a time when information is ubiquitous and public health is top of mind, a new study on health fluency indicates that the role of health companies in consumer education is shifting amid new, diverse voices, yet still plays a meaningful and important role in the public conversation.  

The signature study—The Fluency Report: Health Literacy—released today by the S.I. Newhouse School of Public Communications at Syracuse University, was conducted by the Newhouse School’s Real Chemistry Emerging Insights Lab (EIL), led by Regina Luttrell, associate dean and director of the EIL, in association with Real Chemistry, a global health innovation company.

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