Emerging Insights Lab

The Real Chemistry Emerging Insights Lab, funded by Jim Weiss ’87 and Audra Weiss ’89, is a state-of-the-art social media command center that serves as a central hub for the interfacing of digital media monitored and researched by faculty and students throughout the S.I. Newhouse School of Public Communications.

The lab serves as a multidisciplinary research center focusing on analytics, artificial intelligence, digital and emerging media as well as an active classroom, and shared lab environment for projects undertaken by faculty and students.