Shengjie Yao

Doctoral Advisor: T. Makana Chock

Education:

B.A., Fu Jen Catholic University, Journalism & Communications Studies

M.S., Syracuse University, New Media Management
M.A., Syracuse University, Media Studies

Areas of Research: New media technology, immersive technology, VR/AR/MR, Psychophysiological measurement

Publications/Presentations:

Yao, S., Lin, T., Kim, S. J., Lee, H., & Chock, T.M. (2021) Hesitating to use VR? How personal experience, risk perception, and emotions shape the adoption of VR, the 71st Annual ICA conference 2021

Yao, S., & Chock,T.M. (2020). Extended Abstract: What if I bump into something? How perceived fear of falling affects VR experiences, the 70th Annual ICA Conference

Yao, S. & Kim, G. (2019). How perceived real-world danger affects virtual reality experiences, 2nd International Conference on Intelligent Human Systems Integration, San Diego, California

Bio:

Shengjie Yao is Ph.D. candidate at the Newhouse School of Public Communications. Working actively in Newhouse’s VR lab, Yao is enthusiastic about new media technologies such as VR/AR/MR. His research interest lies in immersive media technologies and their applications, experimental design and digital media trends.

Tony’s research has focused on how medium affect people’s media content consumption behavior and how people perceive new media technologies. Yao has studied the effects of virtual reality on people’s empathy and arousal, how people perceive virtual reality as a media consumption device as well as how perceived risks affect their media consumption. Yao is also interested in psychophysiological measures in experimental research. He has helped conduct studies using Functional Near-Infrared Spectroscopy (fNIRS) and Electromyography (EMG).

Shengjie has presented at annual conferences including International Communication Association (ICA), the Human Computer Interaction International (HCI International) and the Association for Education in Journalism and Mass Communication (AEJMC) – where he won a top student paper award.

He has worked as a teaching assistant for courses in media and society and advanced statistics on structural equation modeling. He has also worked extensively as a research assistant for the M-I-N-D labs and the Media-Nxt project.

Yao completed his B.A. in Journalism and Communication Studies at Fu Jen Catholic University and two master’s degree at Syracuse University in New Media Management and Media Studies. Yao has worked as a Public Relations assistant at a hospitality group and the research institute at a University in Shanghai.