Joanne Trout oversees the development and implementation of external, internal and executive communications programs for Omnicom, including digital leadership, corporate social responsibility, media relations, reputation management, financial communications and thought leadership. She works closely and collaborates on programing with the communications teams at BBDO, DDB, TBWA, OMG and DAS.
Prior to joining Omnicom, Trout spent almost a decade doing external and customer communications at MasterCard. She was instrumental, in partnership with a key group of senior executives, in helping the company go through major transformative years starting with becoming a publically-traded company, to changing CEOs and moving from a financial service company to a technology leader. She was also in charge of developing communications programs for Global Product and Solutions (GP&S) including Emerging Payments, Core Products, MasterCard Technologies, Advisors and Global Marketing.
Trout has more than 30 years of experience on the client and corporate communications agency side building top brands, including Sony, Sharp, Pioneer and XM Satellite Radio. She provides high-level strategic counsel to clients seeking to build corporate images and brands, launch products and services, deal with reputational issues as well as tackle other communications challenges.
Trout is also an adjunct professor at Iona University, and teaches English as a second language to immigrants as part of We Speak NYC, a program under the NYC Mayor’s Office of Immigrants Affairs. She is a senior member of PRSA and New York Women in Communications.