Jeongwon Yang's research interests primarily lie in individuals’ information behaviors on social media during risk/crisis situations. Her prior research focused on how media coverage framed rumors and misinformation during the MERS outbreak.
For her recent research, she explored the roles of social media engagement in provoking individuals’ risk information seeking behaviors during COVID-19. She also examined social media users’ third-person perception of COVID-19 fake news susceptibility.
Her current line of research investigates the potentials of social media influencers (SMI) as effective CSR communicators by comparing the consumer reactions toward Black Lives Matter messages, endorsed by SMIs and brands. She is currently exploring the roles of SMI as endorsers for climate change and COVID-19 vaccine messaging. Her research has been published in Computers in Human Behavior, Journal of Advertising, Journal of Risk Research, Journalism Practice and Journal of Crisis and Contingency Management. She also presented her works in ICA, AEJMC, and IPRRC, from which she received the Peter Debreceny Corporate Communication Award for her paper on cross-cultural comparisons of corporate apologia between US and Korea.
She holds a B.A. in media studies with honors from University of California at Berkeley. She graduated from a dual-degree master program in global media and communication, attaining M.Sc. from London School of Economics and M.A. from USC Annenberg School of Communication.