Faren Karimkhan joined the advertising department in 2022. She teaches advertising research and planning.
Prior to joining the Newhouse School, Karimkhan was a doctoral candidate and instructor of record from 2018 to 2022 at Florida State University, where she taught various courses in marketing and advertising. She also taught at Cornell University as visiting faculty in the Dyson School of Applied Economics and Management from 2020 to 2021.
Karimkhan’s research involves social media marketing and, more specifically, social media influencer marketing. Her doctoral dissertation examines source factors among social media influencers and the impacts on consumers’ attitudes and behavioral intentions in the fashion industry.
Karimkhan was a member of the Center for Hispanic Marketing Communication at Florida State University, where she conducted research on multi-cultural marketing. Her recent work focused on ethnic consumers’ experience of Fear of Missing Out (FOMO) in regard to cultural values, which was published in the Journal of Cultural Marketing Strategy.
Karimkhan was awarded Outstanding First-Year Graduate Student from Florida State University in 2018. She also received the Special Award for Excellence in Academic Work from New Mexico State University in 2018. She earned a Ph.D. in integrated marketing communication in 2022 from Florida State University. She earned an M.A. (with honors) in communication studies in 2018 from New Mexico State University and a B.A. in public relations from Allameh Tabataba’i University in 2014.