Erika Schneider

Erika Schneider

Erika Schneider is a public relations scholar who specializes in strategic communication with an emphasis on crisis communication. Her research strives to optimize organizational responses that prioritize stakeholder and societal wellbeing, and she often uses experimental design studies to investigate how organizations approach crisis responsibility and use communication to lessen the effects of a crisis. She plans to continue investigating how organizations can navigate crises induced by emerging health issues, scientific topics and (mis/dis)information. She holds a Ph.D. in strategic communication from the University of Missouri.