Fisher Center sign at the Fisher Center

Academics

To attend Newhouse NYC for the fall 2020 semester, apply by Feb. 8, 2020.

The Fisher Center is Syracuse University’s state-of-the-art teaching facility.  Newhouse NYC students will take classes in the evening taught by talented professionals working in the industry. 

Classes

  • BDJ 510: The Business of News & Storytelling
    • The news and non-fiction television business, like the rest of the media, is undergoing the greatest and most rapid systemic changes in its history. And New York City – as the home to the corporate, production, and editorial headquarters of cable news and non-fiction channels, the network news divisions, and digital startups like Vice and Buzzfeed – is at the epicenter of these seismic changes.  

      This five-week course will provide a professionally-oriented understanding of the rapidly evolving business of non-fiction storytelling, including network morning and evening newscasts, long-form documentaries, local television, along with digital, online and cable news. We will explore the impact of the convergence of content AND ownership across a wide range of platforms, as well as new technologies, demographic and cultural shifts, audience behaviors, and the growing polarization of cable news, all while taking advantage of the resources and expertise available to us only in New York City.  

      While providing a helicopter view of how the landscape and business models are changing across the industry, each session of this five-week seminar will focus on a different key aspect of the business of broadcast/digital journalism and non-fiction storytelling, with a prominent executive, talent, or practitioner providing first-person context and perspective in conversation with the class. Where possible, the entire class will be held on-site at a news organization in the topic area we are studying. 

      In each case, we’ll explore how stories and programs get selected and produced, how long-form news and documentary programs are “greenlit” and programmed, and how the emergence of multiple platforms has changed the editorial, storytelling and production processes.

      We will also discuss how these new business challenges will alter the skill sets that will be necessary for practitioners, the implications for such ethical considerations as journalistic integrity and cultural diversity, as well as what the future may hold for this critical industry.

  • COM 346: Race, Gender and the Media
    • In a rapidly changing country that is quickly becoming more multiracial and multicultural, and where civic and social norms are constantly changing, media must either reflect that growing diversity or become irrelevant. Media producers in every facet of the business; from the newsroom or writers’ room to the production floor, and from the editing room to the publicity department, are serving a marketplace that has never been more diverse, and that is increasingly borderless. 

      Given that reality, the creators and marketers of news and media content would be well served to approach their work with a broad capacity for empathy and a willingness to understand and serve people who may be different from themselves. Nowhere is this truer than in the coverage of politics, which in the U.S., and indeed throughout the Western world, is increasingly polarized along racial, gender, religious and regional lines.

      The course will introduce the concept of media bias; whether racial, gender, religious, sexual orientation or regional – how race informs our perceptions of bias, and how those perceptions can impact media decisions. Secondly, the course will attempt to acquaint students with the real-world value of diversity in media, including its practical applications in improving media decision-making and storytelling.

  • COM 415: Digital Nation
    • Digital Nation is the perfect entry point into the industry at a unique time in history. Every media company is being forced to reimagine and reinvent to become factories of video content. Television, while once the most lucrative platform in the eco-system, is now in competition for ad dollars and has been morphed by YouTube, Facebook, Twitter, and Snapchat. Content creation, ideation and distribution is happening everywhere with no barrier for entry. Digital Nation will explore where this leaves the once lucrative print industry. Are public relations firms a dying breed? How do brands get their message out? And most importantly how and where are the ad dollars coming from? Through the span of one semester, we will learn how and why original digital content now rules the day; what are the new rules of engagement. We’ll explore what is relevant every week, meet top creators working in the industry, and you will take part in the ultimate role-playing exercise. Digital Nation will cover:

      • Digital and social business models                       
      • How to monetize content
      • How have traditional sectors of the industry have transformed, and who is left behind
      • Branded content
      • Short form vs. long form content
      • How to pitch, ideate and sell an idea
      • Each platform is different: Facebook, YouTube, Snapchat and Twitter- once size does NOT fit all.
      • Audience targeting
      • The job market
  • COM 425: Social Platforms, Processes & Perspectives
    • In just a matter of years, social media for publishers, marketers and advertisers has evolved from an afterthought to incredibly instrumental. With over 2.8 billion people across the globe using social media platforms, who wouldn’t want to learn more?

      As early adopters, you know what the platforms do on a user/consumer level, but this course will challenge you to think like a marketer, an advertiser, a broadcaster and a publisher. You’ll hear from movers and shakers in the industry, take field trips to the offices of powerhouse brands, and put your knowledge right to work through assignments that mirror #IRL tasks and deliverables that exist in real social media jobs.

      Students will learn how to use social platforms in a professional setting from the people who do it every day—a luxury most current social media editors never had since they had to learn it on the fly. Manning a social handle from a professional standpoint is very different than running your own. You can’t just “delete” a tweet and expect it to go unnoticed, just like you can’t post an image and the same copy to both Facebook and Instagram and expect them both to exceed benchmarks.

      Because this course is designed with live lectures, off-site field trips around Manhattan, and in-class workshops, you are responsible for taking notes, engaging in discussion, and applying what you learn in your regular written summaries class projects. Thus, it is imperative to attend every class, so you don’t miss out on key speakers and pertinent information.

  • COM 475: NYC Communications Industry Practicum
    • This course goes hand-in-hand with the actual internship all students will have in the professional workplace in their field of study. During the semester, students will meet together over the period of six classes to discuss what they are learning at their internships as well as troubleshoot any issues or concerns they are having. While every internship experience is unique, there will likely be overlap with questions and concerns, so all the students will benefit from hearing these conversations.

      Students will also have the unique opportunity to learn from key industry decision makers and influencers from various backgrounds. This course caters to all Newhouse majors, so speakers will come from all 8 specialties. One of the most defining aspects of this course is students will have the ability to interact with working professionals in an intimate setting. These connections are a significant perk of studying in New York City, and they will hopefully be relationships that continue far after the semester is over.

      Students are expected to research all guest speakers before class so they can ask thoughtful questions during the lectures and can engage in the class conversation. Class participation is key, especially during these guest visits. The Director will give background information for any guest to students in advance, but it’s the students’ responsibility to learn as much as they can so they are well-versed in the company and the career trajectory of the speaker.

  • COM 509: Communications Law
    • COM 509 is an integrated communications law course for students from all majors at the Newhouse School that takes full advantage of the unique resources and personnel available in New York City. Additional materials will be incorporated for specific populations: journalism; public relations/advertising and television radio and film. Students are encouraged to relate general concepts and cases to their respective fields of study. The course is only available to students in the New York City semester program.