Luttrell co-authors chapter on LushUK for social media research journal

Regina, Luttrell, assistant professor of public relations, co authored the chapter “LushUK Goes ‘All In’ on Influencers” in the edited volume Research Perspectives on Social Media Influencers and Brand Communication.

Luttrell co-authors journal article on artificial intelligence in communication education

Regina Luttrell, assistant professor of public relations, co-wrote the article, “The Digital Divide: Addressing Artificial Intelligence in Communication Education,” for the Journalism and Mass Communication Educator. One of the co-authors is Jiyoung Lee G’19, a former Newhouse Ph.D. student.

D’Angelo writes for The Strive Project about consequences of dismissing news media

Anthony D’Angelo, professor of practice in public relations and director of communications management, wrote the article, “When the News Media Diminish, We All Do.”

To advance democracy, productive disagreement is required, undistracted by demeaning attacks and disregard for the truth.

Anthony D’Angelo

Financial and Investor Communications Emphasis

Financial communications is one of the fastest-growing communications specializations.

The Newhouse School’s Financial and Investor Communications Emphasis prepares students for communications careers in the financial sector, including financial services, investor relations or corporate communications. Through specialized coursework and experience, students learn how to effectively communicate the valuation, business and financial story of a company to members of the Wall Street community, including the news media, financial analysts and shareholders.

The program is open to all Newhouse students who have declared a dual major or minor in finance in the Whitman School of Management. Students majoring in public relations, broadcast and digital journalism, magazine or newspaper and online journalism are particularly well-suited for the program.

The program is also open to Whitman School students wishing to take public relations or journalism courses in the Newhouse School, and students from the College of Arts and Sciences who are majoring in economics, mathematics or related fields and who have taken at least one public relations or journalism course. Graduate students who have taken finance or economic courses at the undergraduate level may also be eligible.

Requirements:

Select three additional electives from the following list:

For more information about the emphasis or to pre-register, contact Anthony D’Angelo or email your name, year and major to nhfice@syr.edu.

Luttrell guests on PRNation podcast about diversity and inclusion

Regina Luttrell, assistant professor of public relations, guested on the PR Nation podcast for the episode, “PR Diversity & Inclusion Checklist.”

Pan ePortfolio

The PAN Portal

At Newhouse, professional connections are everywhere. In a partnership with PAN Communications, a national integrated marketing and public relations agency, graduating students work with PAN public relations professionals to showcase their experiences through the PAN Portal ePortfolio Review.

A portal to a career in public relations

The Newhouse public relations experience culminates with a capstone project: an online portfolio of student work, reviewed by real-world professionals to help students become job-ready by graduation.

Inside the Portal

Newhouse partners with PAN Communications, founded by alumnus Philip A. Nardone Jr. ’82. An adjunct professor in the public relations department for more than 15 years, Nardone leads a team of PAN professionals—including several Newhouse graduates—that guide students to pursue their desired public relations career.

The PAN Portal team visits students on-campus each semester, speaks to classes about their portfolio work and advises students on how to present experience in the public relations job market. Students begin collecting experiences starting their freshman year, as final portfolios are ultimately comprised of student’s writing, research, design and digital media materials

Grading

Undergraduate

Students submit their ePortfolios in PRL497 Public Relations Management, their capstone course that aims to prepare students for their careers while learning applied management principles for public relations and the organizations in which public relations operates.  Students’ ePortfolios showcase their best work that demonstrates the knowledge and skills acquired through courses, co-curricular programs like Hill Communications, PRSSA, and internships.  This assignment is worth at least 15% of their course grade.

Graduate (residential)

In the fall semester of their second year Public Relations/international Relations Joint Master’s students submit their ePortfolios in PRL725 Public Relations Management, one course that aims to prepare students for their careers while learning applied management principles for public relations and the organizations in which public relations operates.  With a heavy focus on international relations, diversity and global issues and context, students’ ePortfolios showcase their best work to demonstrates the knowledge and skills acquired through Maxwell and Newhouse courses and co-curricular programs like Hill Communications, PRSSA, the Public Diplomacy Student Association, and internships.  This assignment is worth at least 15% of their course grade.

Public Diplomacy and Global Communications Master’s students

In the fall semester of their second year Public Relations/international Relations Joint Master’s students submit their ePortfolios in PRL725 Public Relations Management, one course that aims to prepare students for their careers while learning applied management principles for public relations and the organizations in which public relations operates.  With a heavy focus on international relations, diversity and global issues and context, students’ ePortfolios showcase their best work to demonstrates the knowledge and skills acquired through Maxwell and Newhouse courses and co-curricular programs like Hill Communications, PRSSA, the Public Diplomacy Student Association, and internships.  This assignment is worth at least 15% of their course grade.

Featured Alumni

Our public relations alumni are working all over the world. Some of our graduates head global agencies, represent major economic and transportation businesses and promote cable network entertainment programming. 

Faculty

Our public relations professors know what it’s like to manage a corporate crisis, create a non-profit campaign and build bridges between governments and citizens. Each has both practical and academic public relations experience.

Careers

Public relations professionals provide a variety of services for their clients, from writing press releases to planning special events to monitoring how a company is covered in the media.

PR includes corporate relations, which conveys business issues to employees, stock-holders and investors; community relations, which covers company interaction with local, national and international populations; and marketing communications, which ensures that a company and its products receive media coverage.

Here are what some recent public relations graduates are doing now:

Emily Irgang ’18

PR Associate
Amazon

Jaime McLennen G’17

Communications Manager
Benefits Data Trust

NAME ‘XX

Position
Business

NAME ‘XX

Position
Business

Curriculum

The public relations master’s program involves 13 months of intensive study.

You may choose between two tracks: a professional track that prepares you to be a public relations practitioner (40 credits) and a second thesis track (40.5 credits) that leads you to doctoral study in preparation for a career in teaching or research. Professional track students complete their studies with a culminating experience and may choose the workplace for their public relations internship. Those in the thesis track complete the program by writing a thesis.

Public Relations Master’s Schedule: Professional Track

Summer Session II – 7 credits (July)

PRL 601PR Principles and Practices1 credit
PRL 604Writing for News & Public Relations3 credits
VIS 607Graphic Design Fundamentals3 credits

Fall Semester – 13 credits

COM 617Multimedia Storytelling3 credits
PRL 603Foundations of Analytics, Social Listening and
Information Gathering
1 credit
PRL 605Public Relations Theory3 credits
PRL 611Public Relations Research3 credits
PRL 614Advanced Public Relations Writing for Digital Platforms3 credits

Spring Semester – 14 credits

COM 697Advertising and Public Relations Law3 credits
PRL 525Public Relations Practicum (Syracuse-based internship)2 credits
PRL 615Public Relations Campaign Planning and Execution3 credits
PRL 725Public Relations Management3 credits
Integrated & Digital Communications Elective
(Select from analytics, digital strategies and IMC courses in Newhouse and Whitman. Draw from a list of approved courses, esp. PRL 530.)
3 credits

Summer Sessions – 6 credits

Maymester

PRL 530Special Topics in Public Relations1.5 credits
FIN 600Special Topics in Finance: Principles of Finance for PR1.5 credits

Summer Sessions I & II

PRL 635Public Relations Culminating Experience (includes comprehensive exam)3 credits

Total credits: 40

Public Relations Master’s Schedule: Thesis Track

Summer Session II – 7 credits (July)

PRL 601PR Principles and Practices1 credit
PRL 604Writing for News & Public Relations3 credits
VIS 607Graphic Design Fundamentals3 credits

Fall Semester – 13 credits

COM 617Multimedia Storytelling3 credits
PRL 603Foundations of Analytics, Social Listening and
Information Gathering
1 credit
PRL 605Public Relations Theory3 credits
PRL 611Public Relations Research3 credits
PRL 614Advanced Public Relations Writing for Digital Platforms3 credits

Winter Intercession or Spring – 1 credit

COM 690Independent Study (Thesis Preparation)1 credit

Spring Semester – 15 credits

COM 697Advertising and Public Relations Law3 credits
PRL 615Public Relations Campaign Planning and Execution3 credits
PRL 725Public Relations Management3 credits
Theory course (chosen with advisor)3 credits
Research methods course (chosen with advisor)3 credits

Maymester – 1.5 credits

PRL 530Special Topics in Public Relations1.5 credits

Summer Sessions I & II – 3 credits

COM 997Master’s Thesis3 credits

Total credits: 40.5