Curriculum

New media management students work closely with faculty members in a guided professional digital communication experience in our state-of-the-art facilities.

New Media Management Master’s Program Schedule

Second Summer Session (6 credits):

ICC 617 Issues in Media Management3
COM 698 Media Law3

Fall Semester (12 credits):

ICC 565 Designing Interactivity3
ICC 606 Applied Research in Content Management3
ICC 625 New Media Business3
MBC 607 Understanding Financial Statements1.5
MBC 609 Accounting for Managerial Decisions1.5

Spring Semester (12 credits):

EEE 643 Emerging Enterprise Consulting
or
Approved Whitman elective
3
ICC 575 Advanced Web Design (Pre-req: ICC 565)3
ICC 683 Case Studies in Media Management (Pre-req: ICC 606 and ICC 625)3
New Media Management elective (Chosen with program director)3

First Summer Session (6 credits):

ICC 689 New Media Management Capstone6

*Students without a prior communications background must complete an additional six credits in Newhouse coursework chosen in conjunction with the program director.

Careers

New media management graduates are working for corporate giants like Google, JPMorgan Chase and American Express.

They are bringing new skills to traditional media stalwarts like Condé Nast,The New York Times and Hearst and to cutting-edge digital agencies and startups like Mullen, EverNote and Impulse. 

Faculty

New media management students work closely with faculty in a guided professional digital communication experience. Core courses in the program cover technologies that shape state-of-the-art practices like SEO, designing enterprise web and social media strategies and data-driven management.

Master’s

If you envision a future in communications leadership, the new media management program is right for you.

When every company has a website and a 360-degree communications plan, every company is a media company. At Syracuse University, Newhouse students in the new media management graduate program practice the application of innovative digital solutions to strategic communications problems in both traditional and new media businesses.

New Media Management

When every company has a website and a 360-degree communications plan, every company is a media company. And they all need leaders who can move at the speed of technology

Newhouse students in the new media management graduate program practice the application of innovative digital solutions to strategic communications problems in both traditional and new media businesses.