Careers

Your master’s degree in advertising at the Newhouse School teaches you how to think creatively and work strategically, all while connecting you speakers and alumni who are where you want to be.

Advertising is a dynamic industry, requiring people who can quickly adapt to changing landscapes while using the momentum of that change to create new opportunities for their clients.

Here are what some recent advertising master’s graduates are doing now:

Grace Lee G’20

Junior Strategist
Doremus

Meaghanne O’Connell G’19

Media Activation Coordinator
Essence

Logan Paul G’19

Assistant Account Executive
FCB New York

Neema Amadala G’17

Director Marketing Communications
Women in Capital Markets (WCM)

Jakob Bocianski G’17

Account Executive
Ogilvy

Alexandra Szelewski G’17

Associate Brand Project Manager
INNOCEAN

Komal Dilshad G’16

Courtney Binkert G’16

Senior Consultant SEA | Expert for English and German Markets
Webrepublic

Stephanie Hernandez G’16

Account Group Supervisor
DDB Health

Samantha Spellman G’19

Junior Art Director
BBDO New York

Egan interviewed by WalletHub about cell phone market

Beth Egan, associate professor of advertising, was interviewed by WalletHub for the ‘Ask the Experts’ portion of their cell phone savings calculator.

Newhouse creative advertising students win in The One Show Young Ones Annual Awards

The One Club for Creativity’s Young Ones Awards—the most accliamed advertising, interactive and design student competition according to their website—gave merit awards to five creative advertising students between two competitions, the Art Director’s Club (ADC) Merit Awards and Brief Merit Awards, which had students competing from 17 countries.

• The Oral-B Floss campaign, “Go In Deep”, was one of only two print campaigns awarded worldwide.
• The New York Times “Talk to the Times” campaign was created based on a brief from The New York Times in partnership with Droga 5 that asked how they should gain people’s trust in the media, which has dropped over time.
• The Spotify campaign, “Spotify Drive”, was created to replace radio listening by playing music in the car that responds to the environment.

The winning campaigns created in the portfolio classes taught by professor Mel White, with professor Kevin O’Neill assisting some students with their copywriting.

Art Director’s Club (ADC) Merit Awards:

Emily Babcock ’20 and Jordanna Drazin ’20,  “Talk to the Times” for the New York Times
Sam Dehao Luo, senior, “Go In Deep” for Oral-B Floss
Ari Schnitzer ’19 and Janine Fernandez ’20,  “Spotify Drive” for Spotify

Brief Merit Awards:
Emily Babcock ’20 and Jordanna Drazin ’20,  “Talk to the Times” for the New York Times

Congratulations to the winners!

Careers

From creative advertising to account management, a degree from the Newhouse School means that doors open for you across the industry.

Advertising is a fast-paced, high-profile business in which professionals need a wide variety of skills in order to develop ad campaigns that will influence consumer behavior.

Agencies are typically organized into account management, creative, account planning, media planning and digital advertising divisions. Whether you see yourself as a strategic planner or the innovative creative type, your education at the Newhouse School will prepare you for a career perfectly suited to your strengths.

Here are what some recent advertising graduates are doing now:

Yuxin Xiong ’19

Junior Art Director
Merkley + Partners

Emily Alek ’18

Copywriter
McCann New York

Chase Condrone G’18

Copywriter
McKinney

Samantha Spellman G’19

Junior Art Director
BBDO New York

TNH

TNH is the largest student-run advertising agency in the country with clients that include Tide, Doritos and Bacardi.

Eric Mower Advertising Forum

The Eric Mower Advertising Forum was established by the advertising department in 2009, in honor of alumnus Eric Mower ’66, G’68, chairman and CEO of advertising and public relations firm Mower. The forum supports a premier speaker series that provides students and faculty with practical, workshop-oriented learning experiences

Above: Deborah Wahl, Global Chief Marketing Officer, General Motors; Sulynn Amrhein, Program Lead and Strategy, Advanced Analytics, Mars NYC; and Keith Cartwright, Chief Creative Officer and President, Cartwright, Los Angeles CA.

Guests have included:

Inductees to the American Association of Advertising Agencies (4A) Advertising Hall of Fame

Distinguished Leaders of Advertising Associations

Leaders of A-List Ad Agencies

Chief Creative Directors

Distinguished Executives of Advertisers/Broadcast Media/Social Media Companies/Others

Eric Mower

Beginning in 1968, after receiving a master’s degree in public communications from the Newhouse School, Mower guided a small, one-office, Syracuse-based firm to become a nationally recognized, integrated marketing and communications practice with nine U.S. offices. Mower’s experience includes a wide range of B2C and B2B categories in both advertising and public relations, including brand development and crisis communications.

Mower is a member of the Newhouse Advisory Board and a Life Trustee of Syracuse University. He is co-chair of the Business Council of New York State; chair of the American Association of Advertising Agencies (4A) Government Relations Committee; chair emeritus and continuing director of the Advertising Self-Regulatory Council (ASRC); and member of the board of directors of the Council of Better Business Bureaus. He is also a past officer and director of 4A’s national board and a past director of the American Advertising Federation (AAF).

The Mower firm was twice honored among Advertising Age’s Top 10 Best Places to Work.

Mower received Syracuse University’s highest alumni honor, the Arents Award, in 2015.

Featured Alumni

Faculty

Curriculum

The advertising master’s curriculum at the Newhouse School reflects the dynamism of the industry itself, helping you develop professional strategies to succeed and thrive in positions at advertising agencies, creative boutiques, brand consulting, corporate marketing departments, start-ups, as well as traditional and social media companies.

Customize the curriculum to your interests by choosing an emphasis such as digital engagement, interactive design, data/strategic analytics and native advertising/content marketing.

Advertising Master’s Program Schedule

Summer Session II – 6 credits (July)

ADV 611Strategic Principles and Practices3 credits
VIS 607Graphic Design Fundamentals3 credits

Fall Semester – 12 credits

ADV 604Seminar in Advertising Practice and Leadership3 credits
ADV 612Strategic Brain: Account Planning and Research3 credits
ADV 613Strategic Brain: Media Planning3 credits
Elective (See Emphasis)3 credits

Spring Semester – 12 credits

ADV 604Seminar in Advertising Practice and Leadership3 credits
ADV 612Strategic Brain: Account Planning and Research3 credits
ADV 613Strategic Brain: Media Planning 3 credits
Elective (See Emphasis)3 credits

Summer Session I – 6 credits

ADV 625Integrated Advertising Campaigns6 credits

Academic Emphasis:
Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to the following:
Digital engagement
Brand management
Media planning
Cross-cultural advertising
Fashion promotion
Health promotion
Non-profit promotion

Curriculum

Recognized as one of the top advertising and digital branding programs in the country, the Newhouse advertising curriculum provides an interdisciplinary approach to learning, introducing students to both theory and practice through project-based experiences using real clients in almost every advertising class. Industry luminaries are a fixture at Newhouse, presenting up-to-the minute insights into the career. 

Some courses you’ll take as part of your advertising degree:

ADV 206

Advertising Practice in a Diverse Society

Learn about concepts, regulations and ethics involved in advertising to diverse populations.

ADV 307

Conceptual and Creative Thinking in Media Planning

Prepare a media plan for a marketing communications campaign to understand how different media are used to enhance the persuasive power of the advertising message

ADV 425

Integrated Advertising Campaigns (Capstone)

Function as a full service advertising agency, encompassing all the disciplines studied during the student’s tenure at Newhouse. Students work with clients and execute a complete campaign, from strategy to creative executions and a media plan.