Lim publishes article on effects of anti-panhandling PSAs

Joon Soo Lim, associate professor of¬†public relations,¬†published an article “The First-Person Effect of Anti-Panhandling Public Service Announcement Messages on Promotional Behaviors and Donation Intentions” in Journal of Promotion Management. Jiyoung Lee, who earned a Ph.D. from Syracuse University, was co-author.