Kelly Gaggin, assistant teaching professor in the public relations department at the Newhouse School, is under contract with Routledge to publish the textbook, “Nonprofit Communications: A Mission-driven and Human-centric Approach.”
The textbook introduces a model for campaign planning that is rooted in supporting the mission and values of an organization, while reinforcing the human-centric nature of the sector. The book also explores the unique responsibilities of the nonprofit communicator. Gaggin will leverage her academic expertise and more than two decades of professional experience in the nonprofit sector to ensure that students and practitioners alike build a sufficient foundation in nonprofit communications and gain an understanding of the business aspects of nonprofits.
The book is designed to serve as the primary textbook for courses in communications majors with a focus on the nonprofit sector, and a companion textbook for classes in public service and public administration majors. Additionally, the text features a model of nonprofit communications planning that is ideal for current practitioners in the space.
“The number of students interested in the nonprofit sector is on the rise,” says Gaggin, who was elected to the Public Relations Society of America (PRSA)’s College of Fellows this past July. “There is a great need for educators and practitioners alike to have the tools to assist them in crafting communications strategies that meet the unique needs of nonprofit organizations, and the people and communities they serve.”
“Nonprofit Communications: A Mission-driven and Human-centric Approach” is slated for a release in 2023-24.