Careers

Your master’s degree in advertising at the Newhouse School teaches you how to think creatively and work strategically, all while connecting you speakers and alumni who are where you want to be.

Advertising is a dynamic industry, requiring people who can quickly adapt to changing landscapes while using the momentum of that change to create new opportunities for their clients.

Here are what some recent advertising master’s graduates are doing now:

Grace Lee G’20

Junior Strategist
Doremus

Meaghanne O’Connell G’19

Media Activation Coordinator
Essence

Logan Paul G’19

Assistant Account Executive
FCB New York

Neema Amadala G’17

Director Marketing Communications
Women in Capital Markets (WCM)

Jakob Bocianski G’17

Account Executive
Ogilvy

Alexandra Szelewski G’17

Associate Brand Project Manager
INNOCEAN

Komal Dilshad G’16

Courtney Binkert G’16

Senior Consultant SEA | Expert for English and German Markets
Webrepublic

Stephanie Hernandez G’16

Account Group Supervisor
DDB Health

Samantha Spellman G’19

Junior Art Director
BBDO New York

Egan interviewed by WalletHub about cell phone market

Beth Egan, associate professor of advertising, was interviewed by WalletHub for the ‘Ask the Experts’ portion of their cell phone savings calculator.

Beth Egan named co-director of Newhouse’s W2O Center for Social Commerce

Beth Egan

Beth Egan, associate professor of advertising at the Newhouse School, has been named co-director of the W2O Center for Social Commerce, Newhouse dean Mark J. Lodato announced today. A 25-year veteran of the media industry, Egan joined the Newhouse School in 2013.

“Beth’s passion for our students, combined with her industry experience, make her a great match for the innovative work of the W2O Center for Social Commerce,” Lodato says. “She understands the value of students from different departments working together, and will be able to build upon Professor Maria Russell’s legacy.”

The W2O Center for Social Commerce was established in 2012 as a partnership between the Newhouse School and integrated communications firm W2O Group. Supported by gifts from alumnus Jim Weiss ‘87, W2O Group founder and CEO, and his wife Audra Weiss ’89, the center aims to provide students with skills in social commerce, social media, technology and analytics. Since its founding, the center has hosted communications leaders from major U.S. corporations to share their insights with students; sponsored W2O Group staff experts for classroom presentations; trained students and faculty in hands-on analytics workshops; and offered paid summer internships in New York City. The center also supports the Student Ambassadors program

Maria Russell, professor emerita of public relations, served as the center’s first co-director with Gary Grates G’99, principal at W2O Group. Grates will continue as co-director with Egan.  

“The W2O Center for Social Commerce has been a place of education and innovation in the social space since its inception,” Egan says. “Maria Russell and Gary Grates spearheaded the generous commitment from Jim and Audra Weiss to help Newhouse students grow and learn in real time through the evolution of social media. As the only medium that truly plays in the paid, owned, shared and earned space, social media is relevant across all disciplines at the school.”

W2O Group also supports the W2O Emerging Insights Lab (EIL), established at the Newhouse School last year. The state-of-the-art social media command center serves as a central hub for the interfacing of digital media monitored and studied by students throughout the Newhouse School.

“This moment is a great opportunity to continue to educate our students, our faculty and the communities we serve. With the opening of the Emerging Insights Lab, we have a space for hands-on learning and opportunities for world-class research in the social space,” Egan says.

“As marketing and advertising have become more data-driven, combined with the democratization of knowledge and connectivity, Beth Egan is the ideal person to take the co-director reins to expand the reach and relevance of the center as we prepare for the next phase of growth and success,” Weiss says. “After a decade under Maria Russell, when the center reached thousands of students, won awards and set the standard for academic-industry partnership, our partnership with Newhouse promises to lead the way in innovation and inventiveness in a digital-first world.”

Newhouse creative advertising students win in The One Show Young Ones Annual Awards

The One Club for Creativity’s Young Ones Awards—the most accliamed advertising, interactive and design student competition according to their website—gave merit awards to five creative advertising students between two competitions, the Art Director’s Club (ADC) Merit Awards and Brief Merit Awards, which had students competing from 17 countries.

• The Oral-B Floss campaign, “Go In Deep”, was one of only two print campaigns awarded worldwide.
• The New York Times “Talk to the Times” campaign was created based on a brief from The New York Times in partnership with Droga 5 that asked how they should gain people’s trust in the media, which has dropped over time.
• The Spotify campaign, “Spotify Drive”, was created to replace radio listening by playing music in the car that responds to the environment.

The winning campaigns created in the portfolio classes taught by professor Mel White, with professor Kevin O’Neill assisting some students with their copywriting.

Art Director’s Club (ADC) Merit Awards:

Emily Babcock ’20 and Jordanna Drazin ’20,  “Talk to the Times” for the New York Times
Sam Dehao Luo, senior, “Go In Deep” for Oral-B Floss
Ari Schnitzer ’19 and Janine Fernandez ’20,  “Spotify Drive” for Spotify

Brief Merit Awards:
Emily Babcock ’20 and Jordanna Drazin ’20,  “Talk to the Times” for the New York Times

Congratulations to the winners!

Careers

From creative advertising to account management, a degree from the Newhouse School means that doors open for you across the industry.

Advertising is a fast-paced, high-profile business in which professionals need a wide variety of skills in order to develop ad campaigns that will influence consumer behavior.

Agencies are typically organized into account management, creative, account planning, media planning and digital advertising divisions. Whether you see yourself as a strategic planner or the innovative creative type, your education at the Newhouse School will prepare you for a career perfectly suited to your strengths.

Here are what some recent advertising graduates are doing now:

Yuxin Xiong ’19

Junior Art Director
Merkley + Partners

Emily Alek ’18

Copywriter
McCann New York

Chase Condrone G’18

Copywriter
McKinney

Samantha Spellman G’19

Junior Art Director
BBDO New York

Three Newhouse students selected for inclusion in Communication Arts magazine

Each year, Communication Arts magazine selects about a dozen examples of student work to highlight in their Interactive Annual issue, released each spring. For two years running, Newhouse creative advertising students have been selected for inclusion in the student showcase. Communication Arts magazine is a leading trade journal for visual communications and the largest creative magazine in the world, according to their website.

Ivor Guest ’19 was selected for inclusion in the 2020 issue for his campaigns for U-Haul, Smart and Xbox.

Audra Linsner ’19 was featured in the 2019 Interactive Annual’s student showcase for her campaigns for Zilchables, Levi’s and the Smithsonian.

Yuxin Xiong ’19 was also selected for inclusion in the 2019 student showcase for her campaigns for Bose, Doritos, ThinkThin and Futures Without Violence.

The featured work was created in the creative advertising portfolio courses taught by professors Mel White and Kevin O’Neill.

TNH

TNH is the largest student-run advertising agency in the country with clients that include Tide, Doritos and Bacardi.

Eric Mower Advertising Forum

The Eric Mower Advertising Forum was established by the advertising department in 2009, in honor of alumnus Eric Mower ’66, G’68, chairman and CEO of advertising and public relations firm Mower. The forum supports a premier speaker series that provides students and faculty with practical, workshop-oriented learning experiences

Above: Deborah Wahl, Global Chief Marketing Officer, General Motors; Sulynn Amrhein, Program Lead and Strategy, Advanced Analytics, Mars NYC; and Keith Cartwright, Chief Creative Officer and President, Cartwright, Los Angeles CA.

Guests have included:

Inductees to the American Association of Advertising Agencies (4A) Advertising Hall of Fame

Distinguished Leaders of Advertising Associations

Leaders of A-List Ad Agencies

Chief Creative Directors

Distinguished Executives of Advertisers/Broadcast Media/Social Media Companies/Others

Eric Mower

Beginning in 1968, after receiving a master’s degree in public communications from the Newhouse School, Mower guided a small, one-office, Syracuse-based firm to become a nationally recognized, integrated marketing and communications practice with nine U.S. offices. Mower’s experience includes a wide range of B2C and B2B categories in both advertising and public relations, including brand development and crisis communications.

Mower is a member of the Newhouse Advisory Board and a Life Trustee of Syracuse University. He is co-chair of the Business Council of New York State; chair of the American Association of Advertising Agencies (4A) Government Relations Committee; chair emeritus and continuing director of the Advertising Self-Regulatory Council (ASRC); and member of the board of directors of the Council of Better Business Bureaus. He is also a past officer and director of 4A’s national board and a past director of the American Advertising Federation (AAF).

The Mower firm was twice honored among Advertising Age’s Top 10 Best Places to Work.

Mower received Syracuse University’s highest alumni honor, the Arents Award, in 2015.

Featured Alumni

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