Thompson quoted in NBC News story on Super Bowl popularity

January 23, 2018

Robert Thompson, trustee professor and director of the Bleier Center for Television and Popular Culture, was quoted in an NBC News story titled “‘Much More’ Than Football: Super Bowl Popularity Unaffected by Regular Season Issues, Expert Says.”

"The Super Bowl is so much more than a football game. Its audience is comprised of many, many people who don’t even care about football."

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