Sheehan writes column on AI in advertising for Adweek

March 5, 2019

Brian Sheehan, professor of advertising, wrote the article, "The Rise of AI and Data Usage Are Blurring the Lines Between Personalization and Creativity," for Adweek.

"Marketers today are starting to prefer subjective decisions made by limited artificial intelligence over subjective decisions made by unlimited human intelligence," Sheehan writes.

Read the article>>