Sheehan writes article for AdWeek on the key to a winning Amazon marketing strategy

February 5, 2018

Brian Sheehan, professor in the advertising department, wrote an article for AdWeek titled, "The Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else."

"It is time for Amazon to become as much of a profit success as it is a product and marketing success, and advertising is a key part of the solution."

Read the article>>