Sheehan quoted in Adweek story on National Enquirer advertising

February 14, 2019

Brian Sheehan, professor of advertising, was quoted by Adweek for the story “National Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail Attempts Against Jeff Bezos.”

“It is much harder for advertisers to turn a blind eye to this kind of behavior without tainting their own brands,” Sheehan says.

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