Sheehan quoted in Adweek article on Inslee campaign

August 27, 2019

Brian Sheehan, professor of advertising, was interviewed for the Adweek article, "Jay Inslee Was the Climate Change Candidate. Did His Campaign Brand Effectively Convey That?"

"Maybe he doesn’t want to sound like the roof is on fire, even though the roof is on fire. But that may not be what the electorate wants to hear," said Sheehan.