Sheehan interviewed for Variety article on Taco Bell movie-trailer advertising

April 11, 2018

Brian Sheehan, professor of advertising, was interviewed by Variety about Taco Bell's new movie-trailer style commercials for the article, "Taco Bell Eyes Sequel for Movie-Trailer Ads Touting Nacho Fries."

“It works best when the thing being sold is actually new and exciting, rather than just trying to make a small message about an existing product feel new and exciting.”

Read the article>>