Russell quoted in Fashionista story about changing fashion logos

January 17, 2018

Edward Russell, associate professor of advertising, was quoted in a story in Fashionista titled “The Nitty Gritty Process of Changing a Fashion Brand’s Logo.”

"If I look at the evolution of the Calvin Klein logo, it continuously gets more modern, but the changes are subtle. If I'm not paying attention to the brand, I probably wouldn't notice at all. If I'm a fan of the brand, they don't want to change it so much that it doesn't feel familiar to their target audience."

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