Pixels and print design workshop logo

Pixels & Print design workshop creates complete design package for HUGs from Cara

February 25, 2019

Earlier this month as part of the Pixels & Print Design Workshop, 50 graphic design majors in the Visual Communications department, with the help of coaches and faculty, provided a design overhaul to HUGs from Cara (Help Understanding Grief), a local non-profit organization dedicated to supporting people grieving the loss of a loved one. The organization was founded and named after Cara Zentner, the sister of director Amy Dolan, who passed away after a tragic accident in her home.

Over the course of 48 hours, students designed a new animated logo, branding system, two different event logos and promotional materials, merchandise, a full campaign design for "Send HUGs"—including a logo, packaging design and brochure design—and a 20-page illustrated children's book. They also created three different motion graphics pieces to help people understand grief and the services and resources HUGs provides, along with user personas, wireframes, and a fully functional new website for the organization.

At the end of the presentation, Dolan said, “It feels like we won the lottery. This is all amazing. The time, creativity and details in the work are just unreal. We can’t thank you enough for all you have done for us and the community.”

"We were very thankful to have some alumni and other industry professionals participate as coaches to help guide the students through this challenging task," says Renée Stevens, assistant professor and associate chair of the visual communications department. "Designers from Google, Sports Illustrated, Webflow, Peloton Interactive, and others led the teams with additional advising from the design faculty."

The mission of the Pixels & Print Design workshop, now in its fifth year, is to offer graphic design students a hands-on immersive experience on the full design process from beginning to end in the form of a design sprint, lasting just 48 hours. Both students and coaches volunteer their time for the project.