Pike writes article for PR News about lessons to be learned from corporate handling of Cohen scandal

May 22, 2018

Steven Pike, assistant professor of public relations and public diplomacy, wrote an article for PR News titled “5 Lessons for PR Pros from the Michael Cohen-AT&T-Novartis Incidents.”

"You can acknowledge bad situations while asserting you need time to find out exactly what happened. Assuring publics you’re aware of the situation and sincerely working on it can buy sufficient time to get your story straight."

Read the article>>