Ortiz interviewed by KCBS radio about sexy Super Bowl ads

January 31, 2018

Rebecca Ortiz, assistant professor of advertising, was interviewed by KCBS radio about the changing tone of Super Bowl and other ads in the wake of social awareness brought on by movements like #MeToo.

"Brands are basically steering away entirely from using sexualized imagery and themes or they're toning down their appeals, or they're flipping the script entirely and highlighting gendered and sexist stereotypes in an effort to challenge those stereotypes."

Listen to the interview>>