Nichole Henderson G'17

October 18, 2018

“My biggest piece of advice for all current and incoming students is to take advantage of all opportunities presented!”

Nichole Henderson
Nichole Henderson G'17

Nichole Henderson graduated from the public relations program in 2017 and has rapidly moved her way up the PR ladder from her start as an intern to being an account executive for the international public relations firm, Edelman.  She has interned at Dannible & McKee, LLP, Cumulus Media and Mower Agency. While on campus, Henderson participated in the Syracuse University Public Relations Student Society of America (SUPRSSA), Hill Communications, Syracuse Chapter of the National Association of Black Journalists, CitrusTV network, the T. Howard Foundation and the Black Graduate Student Association.

How did you obtain your current position, and what positions did you hold before it?

I began my career at Edelman as a New York Brand intern in summer 2017. I was able to master the work load of three account teams and prove that I can handle the fast pace of a world-class communications marketing firm in five short months, then started full-time as an assistant account executive in October 2017. Finally, in one year, I was able to fully immerse myself in Edelman’s culture, build strong food and lifestyle media relationships that resulted in media coverage and earned the title of account executive beginning October 1, 2018.

What’s an average day like for you on the job? Take us through it.

An average day in the Brand department at Edelman is truly unpredictable. My responsibilities range from account management (writing team agendas, recaps, scheduling meetings, etc.) to managing creative media mailers and media drops, pitching new product launches and product seeding opportunities weekly to garner coverage and meet client KPIs, and finally helping my incredible account teams plan experiential marketing events that not only excite consumers but also showcase our brand’s purpose.

How do you feel Newhouse prepared you for your current job?

I believe the challenging public relations writing tests and “timed writing assignments” assigned to my cohort in Advanced Public Relations Writing prepared me to be an adamant writer and played a huge factor in my ability to keep up with the pace and quick turnaround of agency assignments. I also believe the laser focus on grammar and truly understanding the “complete assignment” and “job to be done” taught in Professor Russell’s Public Relations Management course is the basis behind my attention to detail in all tasks and projects I complete in my professional career.

Did Newhouse open your eyes to new professions or aspects of your field you may have not considered when applying?

When I begin my graduate studies at Newhouse, I always envisioned myself working for a Tier 1 media company in the media and entertainment industry. I wanted the chance to put my public relations and broadcast journalism education to the test in the workplace. To my surprise, Newhouse opened my eyes to a variety of public relations agencies in Indianapolis, New York City, Washington, D.C. and Los Angeles that I discovered I liked even more than working in the media industry. I was also introduced to the field of investor relations. While at Newhouse, I completed an emphasis in Financial and Investor Communications and completed an Investor Relations internship at Dannible & McKee, LLP.

How did the Newhouse Career Development Center aid you? What internships or volunteer opportunities did you do while at Newhouse?

Bridget Lichtinger in the Newhouse Career Development Center was my rock throughout my year at Newhouse. From day one I visited her office and she helped me develop a plan to make my dreams come true. From encouraging me to complete an internship in the fall semester, when I didn’t need one until the Spring, to helping me craft the perfect resume and cover letter for job searches, to teaching professional development and networking courses throughout the entire year, I cannot thank Bridget and the Newhouse Career Development Center office enough!

What advice do you have for current or incoming students? Any classes or professors that you recommend?

My biggest piece of advice for all current and incoming students is to take advantage of all opportunities presented! I cannot stress this enough. No opportunity is too big or too small, and with every opportunity comes a new experience. Opportunities come and go in the blink of an eye, so don’t let one pass you by. Go the extra mile, work two internships at once and obtain as much experience as you can personally and professionally while at Newhouse and before officially entering the work field. It helps you vet what positions are for you and what positions you could never see yourself doing full-time. Also, more experience shows that you are eager to learn and can help you round out your resume in a way that attracts big and small corporations alike. As far as professors to get close to and that will help any student in any way they can—speak to Professor Anthony D’Angelo (PRSA superstar), Professor Maria Russell (industry expert), Professor Donna Stein (investor relations guru), and Professor Hua Jiang (research expert).