Newhouse School, 360i partner to create digital advertising program

By Wendy S. Loughlin

February 6, 2012

Supported by a gift from 360i and the agency’s CEO Bryan Wiener ’92, the program will be open to undergraduate and graduate students in advertising

The Newhouse School, in partnership with award-winning digital agency 360i, announces the establishment of the 360i and Newhouse Digital Advertising Alliance. Made possible by a gift from 360i and the agency’s CEO Bryan Wiener ’92, the initiative will support the creation of a digital advertising program at Newhouse.

“We are so grateful to the many friends of Newhouse, like Bryan, whose generosity allows us to continue to offer a cutting-edge education to our students and be responsive to the rapidly changing communications industry,” says Newhouse Dean Lorraine Branham. “Because of the 360i partnership, our advertising students will graduate with the digital chops they need to really compete for jobs and be successful in their careers. And we expect 360i to benefit as well, as the agency will have an opportunity to work alongside and collaborate with some of our best students.”

As part of the initiative, 360i will develop projects for selected undergraduate advertising classes, where students will form mock ad agencies and compete with one another to create a winning campaign. At the end of the semester, the students will present to the client, who will choose the winning team.

At the graduate level, students will travel to New York City for a one-day workshop at 360i, and will also work on a three-week project for the agency as part of their capstone course.

In addition, two 360i Fellowships will be available each year to juniors, seniors and graduate students who demonstrate superior digital skills. Fellowships will include a summer internship at 360i and a mentor assignment. Fellows will also serve as 360i Ambassadors, visiting advertising classes to share what they learn through their internship.

A 360i executive will also come to campus to give a public lecture each fall. Wiener will kick off the program with a talk on Feb. 8, at 5:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3.

The initiative is part of 360iU, the agency's educational center, which was created to cross-pollinate the agency's deep and diverse knowledge base, and is part of an ongoing effort to educate its Fortune 500 clients, employees and the industry at large on the new world of marketing and communications in which technological innovation is paramount.

“Through our 360iU initiative, we’re committed to investing in education for our employees, our clients and the future digital leaders of tomorrow,” says Wiener. “The partnership with Newhouse furthers this aim and will help prepare a new generation of marketers to effectively navigate the rapid pace of change in the digital age.”

For more information, about the 360i and Newhouse Digital Advertising Alliance, contact advertising department chair James Tsao at (315) 443-7362 or

360i is an award-winning digital marketing agency that drives results for Fortune 500 marketers through insights, ideas and technologies. 360i helps its clients think differently about their online presence and evolve their strategies to take advantage of the new world of marketing communications—one where brands and consumers engage in interactive and multi-directional conversations. The company has been named to Advertising Age's Agency A-List and Best Places to Work list, while also being honored by Fast Company as one of the “World's Most Innovative Companies.” Current clients include Capital One, Coca-Cola, JCPenney, NBC Universal, Oreo and Smirnoff. For more information, visit or follow the agency on Twitter at @360i.