Newhouse to host Social Commerce Days Feb. 28 and March 1

February 19, 2018

On Feb. 28 and March 1, the Newhouse School’s W2O Center for Social Commerce will celebrate its fifth anniversary with two special events featuring Jim Weiss ’87, founder and CEO of W2O Group, and other executives from W2O Group and IBM. Follow on Twitter at @SocCommSU and #SocCommDays.

Translating Analytics to Strategy: A Workshop with W2O Group
Wednesday, Feb. 28 | 6-7:30 p.m. | Miron Room, 303 Newhouse 1 
Seating is limited; registration required: 

Learn how a leading marketing and communications agency leverages analytics and big data to build successful campaigns. Participants work with a team of peers to develop campaign tactics utilizing actual data, and will receive feedback from W2O Group experts. Pizza will be served.

Five Years in the Making: The Center For Social Commerce and the Changing Digital Landscape:  featuring W2O Group founder and CEO Jim Weiss, IBM executives and special guests
Thursday, March 1 | 6:30-7:30 p.m. | Joyce Hergenhan Auditorium, Newhouse 3

“The Speed of Evolution: Reflections on the Past Five Years”: Weiss will reflect on the five years since the Center for Social Commerce (CSC) was established at Newhouse, and discuss what has changed during that time: AI, “fake news,” mobility, new platforms, increasing importance of analytics/insights, precise programming and the continued disruption in business (Amazon, CVS/Aetna, Tesla). Weiss will also discuss his continued commitment to the CSC and to Newhouse students while previewing what the next five years look like.

“Ushering in a Brave New World: How AI is Reshaping Your Career”: Alberto Canal, director of corporate communications at IBM, will discuss AI and cognitive (including IBM’s vision and strategy) and how it’s reshaping the modern newsroom. Canal will reflect on the changes and issues he has experienced, and how they relate to the role of analytics and insights in decision-making and reputation/relevance.

Expert Panel, including special guest Jennifer Gottlieb ‘92, W2O Group president.

For more information about Social Commerce Days, contact Katherine Arts at