Newhouse alumna's company wins Best in Biz award

January 17, 2018
A photo of Linda Parry Murphy G'05, L'06
Linda Parry Murphy G'05, L'06 CEO of Product Launchers

Newhouse alumna Linda Parry Murphy G’05, L’06 is CEO of the sale and marketing firm Product Launchers, which has been honored with the Silver Award in the Business Development Department of the Year category of the 2017 Best in Biz awards.

Best in Biz is the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. Now in its seventh year, the 2017 program was particularly competitive, with more than 650 entries from an impressive array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.

“We are so honored to have been chosen a recipient of Best in Biz for 2017,” said Parry Murphy. “Several years ago I had the realization that more and more entrepreneurs were seeking help with developing their products, not just marketing them. It is wholly gratifying to see that idea validated and be recognized for it.”

Product Launchers works with start-ups, guiding them through the product launch process from development to market. They also work with established companies, including manufacturers and importers, providing fresh sales and marketing support.

Recognizing that the retail climate is changing, Product Launchers is investing more heavily in online campaigns to support clients’ launches. Additionally, the company recently launched a spin-off division, Unscripted, which offers creative business development and sales generation services.

Parry Murphy graduated from Newhouse's master's program in advertising in 2005.