Newhouse alumna wins Gold Stevie Award

May 10, 2018
Linda Parry Murphy G'05, L'06 CEO of Product Launchers
Linda Parry Murphy G'05, L'06 CEO of Product Launchers

Newhouse alumna Linda Parry Murphy G’05, L’06, CEO of the sales and marketing firm Product Launchers, won a Gold Stevie Award in the 16th Annual American Business Awards.

The Stevie Awards were created in 2002 to celebrate the achievements and positive contributions of organizations and working professionals worldwide. Parry Murphy received the award naming her Entrepreneur of the Year in the Advertising, Marketing and Public Relations category.

“I am thrilled to receive this award,” said Murphy. “Years ago I realized that entrepreneurs were seeking help with development AND marketing. It is gratifying to be validated and recognized for that idea.”

With retail changing, Product Launchers invests heavily in online campaigns and launched a spin-off, Unscripted., offering business development and sales generation services including list development, design and appointment setting.

Product Launchers works with start-ups, guiding them through the product launch process from development to market. They also work with established companies, including manufacturers and importers, providing fresh sales and marketing support.

Parry Murphy graduated from Newhouse's master's program in advertising in 2005.