Max DeVesty G’15

March 30, 2017

“The institution gave me a bird’s eye view of the industry, and there isn’t a better place to get something of the quality and caliber that Newhouse provides.”

Max DeVesty G’15 works as an account coordinator at Motive Creative. He was excited to return to his hometown and earn his graduate degree in advertising from the Newhouse School.

Photo of Max Devesty

How did you obtain your current position?

My first job was at CP+B. After a year, I decided I needed something newer and exciting in my career and so applied for a position at Motive.

What are your job responsibilities?

I do run-of-the-mill experiential account management work and am the liaison between the clients and the creatives, both in the office and at out-of-office executions and pop-up events, making sure that the clients’ needs are met and exceeded and that the agency can create the experience that we want to make. It’s all about a good balance, being able to manage expectations and, above all, being as communicative as possible so everyone is in the know.

How do you feel Newhouse prepared you for your current job?

I feel that it was an institution that gave me a bird’s eye view [of] the industry, and there isn’t a better place to get something of the quality and caliber that Newhouse provides.

Why did you select Newhouse for graduate studies?

Being from Syracuse originally, I’ve always bled orange, but mostly because Newhouse provides an educational style that is as close to mimicking the real world as possible.

What was unique about your graduate program?

Both the breadth and depth of content that I learned and size of the program. There were only 16 people in my program when I attended Newhouse.

Describe your most valuable/significant experience at Newhouse.

My capstone experience was by far the most valuable. Having to work on a tight timeline to research, concept and develop some truly exceptional work for real-world clients is something I will always remember.

Is there a professor or class that you would recommend?

VR storytelling was a class that was ahead of its time when I took it, and now that it is becoming easier to access and more mainstream, I would highly suggest [it] for advertising majors to see what it takes to tell a story in a brand-new medium.

Best on-campus memory or activity?

I was an instructional associate and I would have to say actually teaching classes on advertising was a very impactful experience.

What advice do you have for current or incoming students?

Ask questions. Even in the real world people have no idea what they are doing half the time, so don’t be scared to raise your hand. If anything, it might just give you face time with the right person at the right time, and could land you somewhere you never expected.