Mag for freshmen, by freshmen celebrates first print issue with launch party

By Natasha Amadi

February 12, 2014

Freshman Kate Beckman decided she was going to start a magazine on campus even before she attended her first college class.

“I realized that there was no magazine for freshmen. And since that didn’t exist, I could make it,” says Beckman, founder and editor-in-chief of Juiced magazine, which just published its first print magazine last week. She and her staff celebrated with a launch party at the Newhouse School on Feb. 7.

Juiced, a magazine “for freshmen, by freshmen” published a digital issue on Oct. 23, 2013 and had 11,000 page views in two months, Beckman says. The magazine’s staff used the “Kick It Up” crowd-funding program through the Newhouse School to help raise funds to produce a print edition of the magazine this semester. “Kick It Up” is a Newhouse-sponsored tool for students to promote and raise funds for their creative projects.

Juiced raised $4,300 from 185 donors as well as an additional $1,500 through “Kick-it-Up,” Beckman says.

Beckman explained how she built a new publication so quickly. One of the first things she did was create a Twitter account and then scheduled a meeting to recruit staff. She started with her roommate, Julie McCullough, now managing editor of Juiced, and a friend, Alessandra Sandhaus, who is now the magazine’s fashion director.

“She randomly burst into my room and said ‘Alessandra, I’m going to start a magazine’ and that was it,” Sandhaus says.

Students look at the first print copy of Juiced at the magazine's launch party on Feb. 7. Photos by Bridget Williams

Beckman, a magazine major, also brought some of her classmates on board.  “We were talking in class one day and she said ‘Oh, you’re a graphic design major? Wanna make a magazine?’ ” says Mara Corbett, who met Beckman in a French class and is now design editor of Juiced.

One of Beckman’s goals is for Juiced to serve as a medium for freshmen writers who need an outlet for their creativity but lack the experience that other publications on campus require.

“I was so disappointed because I was emailing magazines and getting no responses,” said Nisha Stickles, a freshman magazine and marketing major, and now a staff writer for Juiced. “Kate sent me a story right away and I loved being involved with a magazine so I stayed on board.”

Some students got the opportunity to see their work published and in print for the first time through Juiced.

“I’m so happy, I could cry,” says Earica Parrish, whose story about a freshman football manager is in the magazine’s first issue.

Beckman generates all of the story ideas and assigns them to her 30-person staff, she says. The cover of the first print issue features orange juice being poured into a glass, which took several hours and three quarts of OJ to perfect, Beckman says. Juiced contains a “Campus Culture” section that offers freshmen advice on choosing a major and getting into frat parties, and a “Style” section that features well-dressed freshmen. Juiced printed 1,000 copies this issue and the staff plans to publish another print issue before the end of the semester. The magazine’s website also publishes new stories every two weeks.

Beckman hopes to hand Juiced off to an all-freshmen staff next year and keep the magazine’s “by freshmen, for freshmen” tradition going. She also put aside the $1,500 from the “Kick it Up” fund for the next freshman class.

“I really can’t consider this a success until I see it continue on through the years,” she says. “I want to come back in 10 years and see that Juiced is still running.”

"Six titles considered for Juiced: Freshman factitious, Fresh, Picked, First, Premier, Squeeze" Kate Beckman, editor-in-chief Juiced magazine

Beckman is also in the process of making the magazine a recognized student organization in order to receive funding through the university. Malik Evans, public relations director for Juiced, says the group is also working to sell advertising to generate revenue.

As Beckman walked around her recent launch party at Newhouse—chatting and mingling with a room full of her staff and supporters—many seemed to wonder, “why didn’t we think of this first?”

“I believe that starting a magazine like this shows the drive and ambition that exemplifies what Newhouse is all about,” says professor of practice, Bob Lloyd, who is also Beckman’s newswriting professor. “Just to organize and plan an issue like this is impressive on its own, but to look at the magazine takes you to another level.”

Copies of Juiced can be picked up in the Newhouse School as well as in dorms and many other on-campus buildings.

Natasha Amadi is a sophomore magazine and information management major.

Photos by Bridget Williams, a sophomore photography and art history major.