Luttrell signs to public social media book with Oxford University Press

March 9, 2018

Regina Luttrell, assistant professor of public relations, has signed a contract with Oxford University Press to co-author a book titled "Social Media—Data-Driven Strategies" with Susan Emerick of IBM. The book, slated for publication in 2019 aims to address the need for marketing and communications professionals to advance their skills by providing a sound foundation and understanding of the social web, and how analytics are a critical aspect in building data-driven strategies.