Horn interviewed for Front Office Sports article on Bronny James

February 11, 2020

Brad Horn, professor of practice in public relations,  was interviewed by Front Office Sports for the article, "The Budding Brand of Bronny James."

“When you have ‘LeBron James Jr.,’ you’ve got this already built-in name recognition, and now you’ve got ‘Bronny’ being built as a brand," said Horn.