Egan pens Adweek column on brands and race

June 26, 2020

Beth Egan, associate professor of advertising, is the author of "If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race," published in Adweek. 

"The reality is every brand has something to say. It is as simple as following your consumers, understanding who they are and then doing something for those consumers or for their community."