Despite pandemic, advertising students continue Dubai internships—virtually

June 11, 2020
Corinne Baker, Zantore Buoy and Gigi Kawar
From left: Corinne Baker, Zantore Buoy and Gigi Kawar

For 10 years, seniors and graduate students in Newhouse’s advertising program have traveled to Dubai every summer to intern at TBWA\RAAD, the Middle Eastern hub of one of the world’s leading agency networks. Reda Raad ’95, the son of the agency’s founder and now its CEO, is alumnus of Syracuse University’s Whitman School of Management.

Typically, interns spend 6-8 weeks living in Dubai and enjoying accommodations provided by the agency. This year, when the COVID- 19 pandemic made that impossible, TBWA/RAAD established virtual internships. Undergraduates Corinne Baker and Zantore Buoy and graduate student Gigi Kawar are currently at work with their faraway colleagues—Baker from Cleveland, Buoy from Bristol, England and Kawar from Amman, Jordan.

This global opportunity is valuable whether it’s virtual or not, says advertising professor Kevin O’Neill, who created and administers the internship program.

“TBWA/Raad serves a simply remarkable group of global brands: Nissan, Infiniti, CNN, Pfizer and PepsiCo among them. For our students to see how brands they’re familiar with conduct themselves in other countries and cultures will serve them once they enter the business. It’s great exposure to the global brand conversations that define the business today.”