Chew, Egan research paper wins first place in Broadcast Education Association competition

January 29, 2019

Syracuse University research team including Fiona Chew, professor of television, radio and film, and Beth Egan, associate professor of advertising, won first place in the Broadcast Education Association's (BEA) Open Paper competition.

Their paper, titled, "TV Program-Ad Genre Congruence and Ad Avoidance: Applying Neural Networks to Assess Effects," will be presented April 9 in the Research Division-Top Paper Presentations session at the BEA2019 Conference in Las Vegas.

In addition to Chew and Egan, the research team includes Chilukuri Mohan, professor in the College of Engineering and Computer Science (ECS); Ruochen Jiang, a recent graduate of Newhouse's media studies program; and Niraj Sitaula, a doctoral student in ECS.