Adweek talks to Deninger about Super Bowl ad 'churn'

February 3, 2020

Dennis Deninger, professor of practice in television, radio and film, was interviewed by Adweek for the article, "Why Are So Many Brands Back in the Super Bowl After Years of Staying Away?"

“There is always a churn of advertisers in the Super Bowl, depending upon a variety of conditions and [a brand’s] priorities such as launching a new product or a national campaign,” says Deninger.