Adelyn Biedenbach G’13

February 27, 2017

“The program was a great introduction to thinking about new media from a business perspective and finding out-of-the-box solutions.”

Adelyn Biedenbach G’13 graduated with a master’s degree in new media management. She now works as the director of communications and digital media for the Florida Panthers Hockey Club.

How did you obtain your current position?

I started with the company in 2013, a few months after graduating from Newhouse, as coordinator of digital media and communications. My role grew within the company during the past few seasons. 

Photo of Adelyn Biedenbach and Tim Reynolds
Adelyn Biedenbach with AP writer Tim Reynolds

What are your job responsibilities?

I work within our communications team, overseeing our website, social media and communications strategies for online and for outreach in our local community. I coordinate radio, television and digital interviews, and focus on monitoring and tracking our PR and digital efforts.

How do you feel Newhouse prepared you for your current job?

Newhouse demanded professional-quality research, opinions and work on a daily basis. Not to mention the opportunities to network and hear from professionals in the field constantly. I wouldn’t trade my time at Newhouse for anything. I still think back on our healthy class debates and Q&A sessions with professionals. The program was a great introduction to thinking about new media from a business perspective and finding out-of-the-box solutions.

Why did you select Newhouse for graduate studies?

I did a significant amount of research and I fell in love with the Newhouse program. Not only is the school a leader in the field with a stunning roster of alumni, but also I loved that it was a short program. To be able to complete the masters quickly and take so much away from it was a great sell for me. I considered a number of different graduate programs and I chose New Media Management because it was so special. Every subdivision of communications in this age is digital, and the NMM program taught me how to evaluate the potential value of new programs in a world where shiny is tempting, but not always lucrative.

What was unique about your graduate program?

I think in New Media Management, the field is changing every day. The business innovations we studied were happening in real time. Each year’s class watches different platforms and opportunities unfold. I remember we studied Vine when it first came out, and now it’s completely gone! Just a great testament to how fast the field is changing, but also how up to date the Newhouse curriculum and faculty are.

Describe your most valuable/significant experience at Newhouse.

I think my most valuable experience was my IA [Instructional Associate] position. I was fortunate enough to be able to IA the course Social Media U Need to Know. Not only did a learn a ton about teaching and planning, I got to put my future career goals to work in a classroom setting and see students’ perspectives on the changing media landscape. I loved the healthy discussions on social and digital media, and walked away knowing more about my own personal learning style.

Is there a professor or class that you would recommend?

I loved working with our program leader, Stephen Masiclat.

What advice do you have for current or incoming students?

Make the most of your time. It goes so fast. Take advantage of every speaker and relationship—you never know what you can learn.