Bandier Program

Talent booking and promotion for live music events with Lucas Sacks '12 and Rachael Pazdan

Monday, Feb. 4, 2019, 6:45 p.m. 007, Whitman School of Management

Presented by the David M. Rezak Music Business Lecture Series

Please respect that this lecture series is an off-the-record event, with a no social media policy. What happens in Rezak stays in Rezak. Thank you.

A New York State of Live

Live music is the most important part of the music business for top artists these days, and arguably no market is more important to live music than New York City. The past 5-6 years have seen major changes, however, as new arenas such as Barclays have opened, Brooklyn has emerged as the city’s music center, and giant companies like Live Nation and AEG have swept in and snapped up venues. This has created new dynamics for the local concert biz. Pazdan and SU alum Sacks are here to discuss these changes, as well as the ins and outs of talent booking and promotion, with plenty of career advice for good measure.

Lucas Sacks ’12, senior talent buyer, Brooklyn Bowl

Lucas Sacks is the senior talent buyer at Brooklyn Bowl in Williamsburg, Brooklyn. Brooklyn Bowl is a 600 capacity 23,000 sq ft concert venue, bowling alley, restaurant, and bar hosting live music every night since July 2009. Brooklyn Bowl has been ranked within Pollstar’s Top 10 annually for most tickets sold globally for club-sized venues.

Sacks has been a part of the Brooklyn Bowl talent department for over six years where he started as an intern and climbed through the ranks. He books and oversees multi-departmental coordination of upwards of 550 concerts and music-related events per year including residencies, underplays, charity/fundraising events, original content creation and production, and more.

Sacks also books the annual Brooklyn Bowl Family Reunion 3-day showcase at SXSW and Brooklyn Bowl’s former series Sunset Sounds at Industry City (Brooklyn).

Prior to Brooklyn Bowl, Sacks served a brief stint at Velour Music Group as a day-to-day manager for acts like Gramatik, Break Science, & Kaki King.

Sacks graduated magna cum laude with a bachelor of science from the Bandier Program for Music and the Entertainment Industries at Syracuse University in 2012.

During his college tenure, he booked shows with Best Coast, Gramatik, Titus Andronicus, Caveman, & Mike Kinsella, among others. During summers, he interned for Velour Music Group, Soulive’s Royal Family Affair, All Points West, Concerts at Governor’s Island, BB King’s Blues Club, Highline Ballroom, Blue Note Jazz Club & more.

Lucas resides in Williamsburg; a few minutes walk from Brooklyn Bowl.

Rachael Pazdan, music programming director, City Farm Presents

Rachael Pazdan is a talent buyer and creative producer residing in Brooklyn, NY.

She has been featured in Brooklyn Magazine’s Top 100 Influencers in Brooklyn Culture, Amy Poehler’s Smart Girls, MissBish, Babes Who Hustle, and more. Currently, she holds the position of music programming director at City Farm Presents, programming the emerging outdoor Industry City summer series, and talent buying for The Bell House and Union Hall in Brooklyn, NY. In 2018, Pazdan worked as a consultant producer with Global Citizen, producing summits and concerts with the organization in Johannesburg, South Africa, and New York City, collaborating with speakers, activists and musicians from across the world.

Previously, she held the position of music director at the West Village venue (Le) Poisson Rouge in New York City, where she developed their promotional arm LPR Presents and promoted concerts in over 25 NYC venues. Pazdan is the founder and creative producer of the music series The Hum, which features exclusively female musicians on stage. Since its formation in April 2015, the series has fostered collaborations with over 300 musicians including Kimbra, Rachael Price of Lake Street Dive, Thao and the Get Down Stay Down, Yuka Honda and Miho Hatori of Cibo Matto, Adrianne Lenker of Big Thief, members of Tune-Yards, The Cranberries, Cat Power, The Julie Ruin and more.

She has also held positions at BRIC’s Celebrate Brooklyn Festival, Brooklyn Academy of Music, and The Performing Arts Center at SUNY Purchase College, her alma mater. In her non-existent spare time she enjoys boxing, cycling, and hosting the BRIC TV series B-Side.


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For more information, contact:
Lisa Steele