Bandier Program

Label Spotlight: 300 Entertainment

Monday, Feb. 25, 2019, 6:45 p.m. 007 Whitman School of Management

Presented by the David M. Rezak Music Business Lecture Series

Please respect that this lecture series is an off-the-record event, with a no social media policy. What happens in Rezak stays in Rezak. Thank you.

From Grammy winner Young Thug to current Drake obsession Lil Keed, 300’s bonafides as part of hip-hop’s vanguard are well established. But 300 has an expansive roster that includes top performers across virtually all genres, and the entertainment company has invested heavily in new and emerging talent. Here to discuss what it takes to break acts the 300 way are three senior executives from the promotions and marketing departments—two of whom are SU graduates. We will also discuss industry trends, career paths, advice for starting out, and much more.

Julie Kubacki ’00, vice president of promotion, 300 Entertainment

Music has always been a part of Julie Kubacki’s life. Growing up in a family of classical musicians, Julie was accepted to Syracuse University on a cello scholarship and graduated from VPA’s Music Industry program with the class of 2000. After moving to New York City upon graduation, the constant networking with Syracuse alums at Warner Music Group paid off when she was hired at Atlantic Records in the promotion department. For the next decade, she worked her way up in promotion at Atlantic as the mid-Atlantic promotion manager out of Washington D.C. and then spent her last 8 years at Atlantic as the northeast promotion manager out of the national Atlantic office in New York City. During her time at Atlantic she played an integral role in the promotion strategies that shaped the careers of Bruno Mars, Ed Sheeran, Coldplay, Flo Rida, T.I., P. Diddy, Sean Paul, Death Cab for Cutie, Shinedown and more.

Looking to expand her career in 2015, she accepted the position of senior director of artist promotion & development at Island Records. Her time at Island was spent on the teams responsible for developing the careers of Shawn Mendes and Tove Lo and taking Demi Lovato, Nick Jonas, and Fall Out Boy to the next level.

At the end of 2018, 300 Entertainment began expanding their promotion department and hired Julie as the vice president of promotion. Joining a smaller team at an independent label allows the necessary time to architect an individual plan for each artist that starts with proper artist development. Julie is looking forward to developing and breaking artists with her new team at 300 which includes fellow Orange alums Dee Sonaram, Steve Magee and Jonah Rappaport.

Dee Sonaram ’94, senior vice president of Rhythm Promotions, 300 Entertainment

Dee Sonaram is an east coast-based record executive, and is widely regarded as one of the most inventive promotions people working in the urban and rhythmic crossover radio market. Sonaram's intuitive understanding of the music industry, what makes a hit and how to break a new artist is proven by his incredible track record, which is strengthened by his long-standing partnership with fellow promo guru Shadow Stokes. The list of artists Dee has worked with is a “who’s who” of urban music that includes gold and platinum selling artists such as Kendrick Lamar, Ray J, Timbaland, RZA, Jim Jones, DJ Khaled, Unk, Big Gipp, Dorrough, Sean Kingston and more.

Sonaram and Stokes oversee a non-profit organization called The Dream Chasers Foundation. Run through Zion Baptist church, the pair encourages young entrepreneurs to put together a mock business plan for a company they hope to create some day. After personally reviewing all applicants, the pair chose the best and most viable plan, and pay for their college tuition and expenses for a year.

Sonaram and Stokes joined 300 Entertainment in 2017 after working with 300 for many years by way of Leap Ov Faith Promotions, as well as longstanding relationships with several members of 300’s executive team. Dee is currently the SVP of Rhythm Promotions at 300.

Chelsea Dankner, director pop marketing, 300 Entertainment

With her early passion for music and marketing, Chelsea Dankner began her career interning at Primary Wave Music under the management arm, while studying at the State University of New York, College at Oneonta, majoring in Music Industry. While in school, she continued on for two summers with Primary Wave, became a contributing writer to the Most Definitely music blog, volunteered at numerous shows and  festivals, and interned at 300 Entertainment – a brand new start up at the time. Post graduation, Dankner was brought on full time at 300 Entertainment as the second digital marketing department hire. Since then, she grew into a Digital Marketing Manager, creating digital and social campaign strategies for half the artist roster and working with partners such as Spotify, Apple, Youtube, Amazon, and more. Chelsea is currently the director of marketing for 300’s pop-music artists, running point on all marketing and brand strategy.

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For more information, contact:
Lisa Steele