‘Jeep Views’ campaign drives home national ADDY Award for creative advertising student, a first for Newhouse

Winning a national ADDY is a remarkable feat, and it takes tremendous skill to create a campaign worthy of national recognition. Mike Gaines ’20 did just that as a student in the Portfolio II course at Newhouse, winning a 2020 Silver National ADDY Award in June for his campaign for Jeep.

Mike Gaines
Mike Gaines ’20 holding his ADDY Award trophies

The ADDY Awards program is the largest and most comprehensive competition for recognizing excellence in advertising. Sponsored by the American Advertising Federation, the competition includes a student division designed especially for college advertising students.

Gaines was able to create such a compelling car campaign for Jeep without even having his license. He began by researching the driving experience, how people interact with the brand and their attitudes toward the product. He learned what sets Jeep apart from other vehicle brands—the car’s ability to drive over extreme, rough terrain, and that it can literally take drivers anywhere.

From that research, Gaines began thinking of ways to offer a unique perspective on Jeep through many iterations. His award-winning idea featured a billboard with a Jeep grill shape cut out of it, showing views of nature behind it. His print campaign drew from the same model, showing pictures of stunning landscapes in the shape of the Jeep grill.

“I knew that people were really passionate about Jeeps, and there is this kind of cult following over how much Jeep owners love their vehicles,” Gaines says. “But I wanted to show something different—the places Jeep can take you and the things you will see.”

Despite the lack of a license—and a worldwide pandemic—Gaines’ understanding of the brand, and his ability to showcase that understanding in his concept, led him to become the first Newhouse student to win a national ADDY Award.

“It definitely felt great to have your work do its purpose and be recognized by industry professionals,” Gaines says. “But the thing I like about advertising is that it’s nice to see it come to a physical or tangible product in the end, regardless.”

The project, from concepting to the finished award-winning product, came to fruition in the  Portfolio II course, taught by advertising professor of practice Kevin O’Neill.

“The truth is that succeeding the way Mike has is not just about talent,” O’Neill says. “That’s something that people misunderstand about the creative end of the advertising business. Talent is important. But what makes the difference is commitment, the energy you bring to the endeavor, how hard you work. He’s got talent but he’s got this tenacity, which is why I think he’s distinguished himself.”

Gaines won at the regional and district levels of the competition in order to proceed to the national level. The Jeep campaign earned him a Gold and $500 EY Scholarship Best in Show wins in the 2020 ADDY Rochester Advertising Federation local competition, and a Gold in the 2020 ADDY District 2 competition before earning a Silver in the national competition.

“I have had Mike as a student in three courses,” says Mel White, professor of practice in advertising. “It was apparent that he had a gift for thinking visually, and his solutions to problems usually ended up in surprising places. His ideas are interactive in nature, engaging the viewer to figure out the idea, no matter what the medium.”

Gaines’ hard work paid off, and he was chosen as one of six students worldwide for the Creative Youngbloods Program at TBWA\Chiat\Day N.Y., one of the most elite agencies in advertising.

Five more Newhouse students took home 2020 ADDY Awards for campaigns created in Portfolio courses taught by White and O’Neill.

Keren Mevorach ’19 and Elaina Berkowitz ’19 won gold at both the local and district levels for their mobile app “Testmoji,” which raised awareness about animal testing by adding wounds and stitches to animal emojis.

Xinran Xiao ’20 won three of the seven awards in the local show for two print ad campaigns, AXE “Extreme Hold” and Ziploc “Keep Fresh,” which provide strong visual solutions for the brands. Bianca Bergeron G’19 and Helena Starrs ’19 created a mobile app idea for Brooks, “Brooks Gait Gauger,” which measures gait for better-fitting shoes.

Alyssa Hertel is a graduate student in the magazine, newspaper and online journalism program at the Newhouse School.


Mike Gaines: “Jeep Views”

Xinran Xiao: AXE “Extreme Hold”

Xinran Xiao: Ziplock “Keep Fresh”

Newhouse alumna wins top prize in Hearst feature writing competition

Recent Newhouse School graduate Madeleine Davison ’20 has taken first place in the college feature writing category of the 61st annual William Randolph Hearst Foundation’s Journalism Awards Program. The competition drew 150 feature writing entries from 79 universities.

Madeleine Davison
Davison

Davison, an alumna of the newspaper and online journalism program, won for “How Sports Culture Undermines Athletes Long After They Graduate,” which examines the issue of disordered eating among college athletes. It was published as part of The 61% Project, a special-interest, digital publication exploring the mental-health crisis on college campuses, created as a capstone project by students in magazine, news and digital journalism (MND).

Davison received a $3,000 scholarship, and a matching grant went to the Newhouse School.

Magazine senior Chandler Plante also was recognized in this year’s Hearst features writing contest, placing 11th for her article “The Good Parts,” published by The NewsHouse.

“This is a great example of the high-level work our students produce each year,” says Newhouse dean Mark J. Lodato.

“Madeleine Davison impressed me from the first day of class—and she continued to impress me throughout the semester,” says Melissa Chessher, MND chair and co-teacher for the capstone course that created The 61% Project.

“Even before the pandemic and the emotional and mental struggles it created, reporting and writing about the mental health epidemic on college campuses was a big ask of students. But Madeleine showed up with a great idea that featured a time hook and under-reported issues, a willingness to do substantial reporting and a focused determination to ensure this story was told well and right. She found compelling faces to propel the narrative, expert sources that helped identify and illuminate the issues, and embraced feedback and revisions—all hallmarks of a skilled writer. She deserves this honor, and we are lucky she brought this important issue to our attention.”

As a student at Newhouse, Davison was an editor, writer and photographer for The NewsHouse, and also wrote for The Daily Orange and The Stand. She was a Dow Jones News Fund Data Journalism intern and attended the Investigative Reporters and Editors National Institute for Computer-Assisted Reporting (NICAR) conference in Washington, D.C. in 2019. She was also an editorial intern at PublicSource.

Since graduation, Davison has been living in Chicago and working for an independent nonprofit newspaper, National Catholic Reporter, covering the Catholic Church and related institutions. In that role, she has reported on healthcare, racial justice and policing, and LGBTQ people and communities.


Also of Interest

Magazine, News and Digital Journalism

Students in the magazine, news and digital journalism program learn to meet the challenges of a complex and evolving industry, developing their ability to create content for a variety of audiences and platforms.

Newhouse visual artists honored in College Photographer of the Year competition

Three Newhouse School students have earned honors in the 75th annual College Photographer of the Year competition (CPOY).

Jessica Ruiz

Jessica Ruiz, a graduate student in multimedia, photography and design, won silver in the Documentary category for “Poison in our Homes.”

Dan Lyon

Dan Lyon, a senior photography major, won bronze in the Interpretive Project category for “Sweet Ground.”

Laura Oliviero - Peeper Season
Laura Oliverio

Laura Oliverio, a senior photography major, won an Award of Excellence in the COVID category for “Peeper Season.”

This year’s CPOY competition drew nearly 10,000 images and multimedia projects from 569 student photographers at 129 colleges and universities in 29 countries.


Also of Interest

Photography

Newhouse’s undergraduate photography program gives students the skills to take their creative vision to the next level.

Multimedia, Photography and Design

The graduate multimedia, photography and design program allows students to customize their studies.

Newhouse students win awards in three media competitions

This weekend, Newhouse students picked up wins in three college media competitions: The College Media Association’s Pinnacle Awards; the College Media Association’s Film & Audio Festival; and The Associated Collegiate Press Awards.

Pinnacle Awards

Organizational Award

Four-Year Daily Newspaper of the Year
3rd Place: The Daily Orange

Online

Best Breaking News Coverage
1st Place: Shannon Stubbs & Anne Hayes, The NewsHouse: “#NotAgainSUspended: Latest sit-in prompts student suspensions

Best Podcast
Honorable Mention: Tony Coffield and Katy MacDonald, Rooted: “The Alpacas of Rocking Horse Farm

Advertising

Best Social Media Strategy
Honorable Mention: Brooke Schneider, David Schneidman and Shannon Stubbs: High Stakes – The NewsHouse

Design

Best Magazine News Page/Spread
1st Place: Jerk, The Protest Issue

Best Online Main Page
3rd Place: Kevin Camelo: High Stakes – The NewsHouse

Best Editorial Illustration
3rd Place: Katie Mulligan, Jerk: “The Sweet Side of College

Best Magazine Contents Page/Spread
Honorable Mention: Jerk, February 2020

Sports

Best Multimedia Story
2nd Place: The NewsHouse & Military Visual Program: “The Modern Day Gladiator

Best Sports Feature
Honorable Mention: Josh Schafer, The Daily Orange: “In a city full of Girards, Joseph Girard III made it big

CMA Film & Audio Festival

Long Documentary
2nd Place: Franklin E.S. Harris Jr., Danian Douglas and Somers T. Steelman, Unexpected Bond

Short Documentary
2nd Place: Madeline Powell (AJ ’20), I Am My Crown: Natural Hair

Video Feature Package
Honorable Mention: Kate Mazade (AJ ’20), National Veterans Resource Center

National Pacemakers

Newspaper: The Daily Orange
Magazine: SALT, Military Photojournalism 2020
Online: The Daily Orange

Reporter of the Year

3rd Place: Emma Folts, The Daily Orange

Story of the Year

Sports Feature Story
1st Place: Josh Schafer, The Daily Orange
In a city full of Girards, Joseph Girard III made it big

Breaking News:
2nd Place: Kallan Arkeder, Toby Craner, Meilin Quinn, The NewsHouse
Protest spills into the streets as both sides dispute negotiation efforts

In-depth News Story:
2nd Place: Patrick Linehan, Rocio Fortuny, High Stakes
New York college students eagerly await  marijuana legalization

Feature Story:
2nd Place: Jordan Muller, The Daily Orange
By chance: Students who switched tickets escaped the Pan Am Flight 103 bombing

Sports Game Story
2nd Place: Andrew Graham, The Daily Orange
Louisville crushes Syracuse’s bowl game ambitions with 56-34 win

Ernie Pyle Human Interest Profile:
4th Place: Amanda Paule, The NewsHouse
Neal Powless: SU Ombuds brings a message of healing to a polarized world

5th Place: Kimiko Dugan, SALT magazine
Life after loss

Multimedia

Multimedia News Story
1st Place: The High Stakes Staff, High Stakes

Multimedia Sports Story
1st Place: The Military Motion Media Program, The NewsHouse, “The Modern Day Gladiator

Multimedia Feature Story
Honorable Mention: Madeline Powell, The NewsHouse, “Changing stigma around coils, kinks, curls of natural hair

Photo Slideshow
Honorable Mention: Emily Kenny, High Stakes, “A hemp harvest festival buzzes with freedom in the heart of New York

COVID-19 Coverage

Print: COVID 19 News or Feature Story
Honorable Mention: The Daily Orange Staff,  Diplomas and doubts: April 27 issue

Design

Newspaper Page/Spread
1st Place: Talia Trackim, The Daily Orange, “In the Spotlight”

Magazine Page/Spread
Honorable Mention: Zarah Myers, SALT: Military Photojournalism 2020

Illustration
Honorable Mention: Jordan Larson, High Stakes, “Lack of regulations pose conundrum for vape users

Photo

Environmental Portrait
3rd Place: Emily Kenny, The NewsHouse
Honorable Mention: Lauren Miller, The Daily Orange

Feature Photo
Honorable Mention: Emily Steinberger, The Daily Orange

Best Use of Social Media

Social Media Promotion
1st Place: Brooke Schneider, David Schneidman and Shannon Stubbs, High Stakes

Advertising

Newspaper Special Section/Advertising
Honorable Mention: Orientation Guide 2019, The Daily Orange

Congratulations, winners!

Newhouse students, media named as finalists in Associated Collegiate Press Awards

Newhouse students and media outlets racked up 24 nominations in this year’s Associated Collegiate Press Awards, including three National Pacemaker finals for The Daily Orange and SALT, the military photojournalism magazine.

In addition, newspaper and online journalism junior Emma Folts is a finalist for Reporter of the Year.

Winners will be announced Oct. 22. Congratulations, finalists!

National Pacemakers

Newspaper: The Daily Orange
Magazine: SALT, Military Photojournalism 2020
Online: The Daily Orange

Reporter of the Year

Emma Folts, The Daily Orange

Story of the Year

Breaking News:
Kallan Arkeder, Toby Craner, Meilin Quinn, The NewsHouse
Protest spills into the streets as both sides dispute negotiation efforts

In-depth News Story:
Patrick Linehan, Rocio Fortuny, High Stakes
New York college students eagerly await  marijuana legalization

Feature Story:
Jordan Muller, The Daily Orange
By chance: Students who switched tickets escaped the Pan Am Flight 103 bombing

Sports Game Story
Andrew Graham, The Daily Orange
Louisville crushes Syracuse’s bowl game ambitions with 56-34 win

Sports Feature Story
Josh Schafer, The Daily Orange
In a city full of Girards, Joseph Girard III made it big

Ernie Pyle Human Interest Profile:
Amanda Paule, The NewsHouse
Neal Powless: SU Ombuds brings a message of healing to a polarized world

Kimiko Dugan, SALT magazine
Life after loss

Multimedia

Multimedia News Story
The High Stakes Staff, High Stakes

Multimedia Feature Story
Madeline Powell, The NewsHouse, “Changing stigma around coils, kinks, curls of natural hair

Multimedia Sports Story
The Military Motion Media Program, The NewsHouse, “The Modern Day Gladiator

Photo Slideshow
Emily Kenny, High Stakes, “A hemp harvest festival buzzes with freedom in the heart of New York

COVID-19 Coverage

Print: COVID 19 News or Feature Story
The Daily Orange Staff,  Diplomas and doubts: April 27 issue

Design

Newspaper Page/Spread
Talia Trackim, The Daily Orange, “In the Spotlight”

Magazine Page/Spread
Zarah Myers, SALT: Military Photojournalism 2020

Illustration
Jordan Larson, High Stakes, “Lack of regulations pose conundrum for vape users

Photo

Feature Photo
Emily Steinberger, The Daily Orange

Environmental Portrait
Emily Kenny, The NewsHouse
Lauren Miller, The Daily Orange

Best Use of Social Media

Social Media Promotion
Brooke Schneider, David Schneidman and Shannon Stubbs, High Stakes

Advertising

Newspaper Special Section/Advertising
Orientation Guide 2019, The Daily Orange

Newhouse students win National Native Media Awards

Several students who participated in last year’s Borderlines project from The NewsHouse won National Native Media Awards from the Native American Journalists Association for their stories from the Akwesasne Mohawk Nation territory that spans the U.S.-Canada border in northern New York.

Winners will be announced in an online ceremonyThursday, Oct. 15. 

Online

Best News Story
First Place: Molly Gibbs & Rebecca Lan: Unwelcome at Home: Borders challenge Haudenosaunee identity, sovereignty

Best Feature Story
Third Place: Gabe Stern & Dan Lyon: Hole in the Wall: Inside the American Legion on the border
Honorable Mention: Lauren Miller: A foot in two worlds

Print /Online

Best Multimedia
Second Place: Lauren Miller: A foot in two worlds
Third Place: Dan Lyon: Post 1479 fights to honor those who served 

Congratulations, winners!

Newhouse students final in National College Media Pinnacle Awards

Ten Newhouse student projects and were announced as finalists in the Associated Collegiate Press/College Media Association’s Pinnacle Awards, while the campus newspaper, The Daily Orange, was selected as a finalist for Four Year Daily Newspaper of the Year.

The winners of this national contest for college media outlets will be announced at the virtual ACP/CMA Fall National College Media Convention, on Fri., Oct. 23 at 6 p.m. EDT.

Organizational Award

Four-Year Daily Newspaper of the Year
The Daily Orange

Online

Best Breaking News Coverage
Shannon Stubbs & Anne Hayes, The NewsHouse: “#NotAgainSUspended: Latest sit-in prompts student suspensions

Best Podcast
Tony Coffield and Katy MacDonald, Rooted: “The Alpacas of Rocking Horse Farm

Advertising

Best Social Media Strategy
Brooke Schneider, David Schneidman and Shannon Stubbs: High Stakes – The NewsHouse

Design

Best Editorial Illustration
Katie Mulligan, Jerk: “The Sweet Side of College

Best Magazine Contents Page/Spread
Jerk, February 2020

Best Magazine News Page/Spread
Jerk, The Protest Issue

Best Online Main Page
Kevin Camelo: High Stakes – The NewsHouse

Sports

Best Sports Feature
Josh Schafer, The Daily Orange: “In a city full of Girards, Joseph Girard III made it big

Best Multimedia Story
The NewsHouse & Military Visual Program: “The Modern Day Gladiator

Congratulations, finalists!

Newhouse students, publications win in AEJMC Student Magazine Contest

The Association for Education in Journalism and Mass Communication, Magazine Division, announced the winners for their 2020 Student Magazine Contest, and the following Newhouse students were recognized for excellence in their work:

Single Issue of an Ongoing Magazine-General Excellence
First Place: JERK, The Protest IssueMelissa Chessher, adviser

Single Issue of an Ongoing Magazine-Design
First Place: JERK, The Protest Issue, Melissa Chessher, adviser
Second Place: The Renegade, Fall 2019, Melissa Chessher, adviser

Single Issue of an Ongoing Magazine- Editorial
Honorable Mention: The Renegade, Fall 2019, Melissa Chessher, adviser

Online Magazine
Second Place: Rooted, Melissa Chessher and Adam Peruta, advisers
Third Place: High StakesJon GlassGreg MunnoSeth Gitner & Shelvia Dancy, advisers

New Magazine
First Place: Rooted, Melissa Chessher and Adam Peruta, advisers
Second Place: The Dot Chronicles, Adam Peruta, adviser

Articles, Special Category: Coronavirus Coverage
First Place: “Pandemic stresses already suffering LGBTQ+ bars,” by Allison Ingrum (The NewsHouse). Terry Egan, adviser
Third Place: “How Quarantine Forced Me to Address My Disordered Eating Patterns” by Brooke Kato (Jerk)

Articles, First Person
First Place: “Fleeing in fear, landing in chaos,” by Shrishti Mathew (The NewsHouse). Jim Shahin, adviser

Articles, Service
Honorable Mention: “A Beginner’s Guide to Chicken Breeds,” by Sajida Ayyup (Rooted). Melissa Chessher and Adam Peruta, advisers

Articles, Reporting
First Place: “Manila’s informal settlers face relocation in exchange for clean bay,” by Micah Castelo (Mongabay). Melissa Chessher, adviser
Third Place: “Slipping through the cracks of the U.S-Canada border,” by Raven Rentas and Graham Dickie (Borderlines). Greg Munno and Jon Glass, advisers

Articles, People
Second Place: “Neal Powless: SU Ombuds brings a message of healing to a polarized world,” by Amanda Paule (The NewsHouse). Harriet Brown, adviser
Honorable Mention: “This Instagrammer is Turning Roadkill Into Leather Goods,” by Michaela Greer (Rooted). Melissa Chessher and Adam Peruta, advisers

Articles, Places
First Place: “American Dream Hides Somewhere Along the U.S.-Mexican Border,” by Alex J. Rouhandeh (The NewsHouse). Melissa Chessher, adviser
Second Place: “The Reclamation of Ancestral Herbs,” by Emani Glee (Rooted). Melissa Chessher and Adam Peruta, advisers

Congratulations, all!

Newhouse creative advertising students win in The One Show Young Ones Annual Awards

The One Club for Creativity’s Young Ones Awards—the most accliamed advertising, interactive and design student competition according to their website—gave merit awards to five creative advertising students between two competitions, the Art Director’s Club (ADC) Merit Awards and Brief Merit Awards, which had students competing from 17 countries.

• The Oral-B Floss campaign, “Go In Deep”, was one of only two print campaigns awarded worldwide.
• The New York Times “Talk to the Times” campaign was created based on a brief from The New York Times in partnership with Droga 5 that asked how they should gain people’s trust in the media, which has dropped over time.
• The Spotify campaign, “Spotify Drive”, was created to replace radio listening by playing music in the car that responds to the environment.

The winning campaigns created in the portfolio classes taught by professor Mel White, with professor Kevin O’Neill assisting some students with their copywriting.

Art Director’s Club (ADC) Merit Awards:

Emily Babcock ’20 and Jordanna Drazin ’20,  “Talk to the Times” for the New York Times
Sam Dehao Luo, senior, “Go In Deep” for Oral-B Floss
Ari Schnitzer ’19 and Janine Fernandez ’20,  “Spotify Drive” for Spotify

Brief Merit Awards:
Emily Babcock ’20 and Jordanna Drazin ’20,  “Talk to the Times” for the New York Times

Congratulations to the winners!

Eighteen Newhouse creative advertising students recognized at New York Festivals Advertising Awards

Above: Elaina Berkowitz ’19 & Keren Mevorach ’19, were shortlisted for their “Make a Bud, Get a Bud” campaign for Budweiser.

Eighteen Newhouse creative advertising students were recognized at the 2020 New York Festivals Advertising Awards, an international industry competition, with student entries submitted from 48 schools in 13 countries. Newhouse students won three times as many awards this year as last year.

These projects were created in the Portfolio III class in the creative advertising sequence in the advertising department at Newhouse, taught by professor Mel White, with professor Kevin O’Neill assisting some students with their copywriting.

Digital/Mobile

Bronze
Ari Schnitzer ’19 & Janine Fernandez ’20, “Earmotion” for Amazon & Autism Speaks

Finalists
Senior Marta Lala & Serena Maldonado ’20, “UoK?” for the World Health Organization

Shortlist
Amy Schwartz ’20 & Ivor Guest ’19, “Alexa Playground” for Amazon & The Bully Project
Elaina Berkowitz ’19 & Keren Mevorach ’19, “Make a Bud, Get a Bud” for Budweiser

Avant-Garde/Innovative

Bronze
Sarah Whaley ’19 & Jimmy Baras ’19, “Intoxlock” for Volvo

Positive World Impact

Finalists
Kristen Heglin ’20 & Shaoli Yusaf, Senior, “WeBuild with Lego” for Lego 
Emily Babcock ’20 & Jordanna Drazin ’20, “Talk to the Times” for the New York Times

Avant-Garde/Innovative

Finalists
Zachary Driscoll ’20 & Livia Jones ’20, “Sun Screener” for Neutrogena
Corinne Baker ’20 & Annie Turner ’19, “CTRL Emotion” for Apple

Congratulations, winners!