Syracuse University students took first place in six categories in the Associated Collegiate Press Spring ’21 Clips & Clicks contest, announced Tuesday. These wins gave SU the Sweepstakes win for the 20-21 academic year with 158 total points. SU’s closest competitor, Indiana University, came in second with 138 points.
Sweepstakes totals are given based on wins weighted by placement, and includes wins from both the fall and spring competitions. This is the first year of the Clips & Clicks competition, which encompasses work produced for print and digital publications.
“Facing Racism Early“
“A Key Green Light for Syracuse’s Community Grid“
“Restaurants Struggle to Find Employees“
“NJ nurse Julia Grygon simultaneously manages dance studio during COVID“
“The Creator’s Game“
Justin Glowacki, Adam Klepp, Jacob Konwiser, Julie Skeval
Lilly Chidlaw-Mayen, Jordan Schechter
“Stepping Up for Justice“
“Fighting Food Insecurity“
Zachary J. Krahmer
“Strength of Family“
“Our Poisoned Kids“
“Having alopecia offers new perspective on life“
Newhouse creative advertising students took home five Clio Awards this year, the most in school history. Their wins make Newhouse among the top five most awarded schools in the world at this year’s competition.
Sam Luo ’21 won a Bronze Clio Award and three Clio shortlists, one of which he shares with Olivia Gormley ’20. Senior Maia Baptista and Joe Cutuli ’20 also won a Clio shortlist. The award-winning work was created while the four were students in portfolio courses taught by advertising professors Mel White and Kevin O’Neill.
“It’s always impressive to see the talent coming out of Syracuse,” says Kevin Goff ’05, creative director at FCB New York and a Newhouse alumnus. “It’s even better when that talent is recognized by award shows like the Clios. Huge congratulations to all the students and their professors, Mel White and Kevin O’Neill. I’m looking forward to seeing what they all do next.”
An esteemed international awards competition, the Clio Awards celebrate bold work, honor excellence in advertising, inspire a competitive marketplace and foster meaningful connections within the creative community. This year’s competition was held in April.
White says Luo, Gormley, Baptista and Cutuli created top-level campaigns and their recognition at the Clios was very exciting.
“A Clio is one of the hardest awards to win, both as a student and as a creative in the industry,” White says. “I am so proud of these four students for creating the kind of outstanding work that a competitive and international award show like the Clios would reward.”
O’Neill says the competition prepares students for the professional advertising world.
“Competing in the Clios is a kind of boot camp for the business our students are about to enter,” he says. “It alerts and acclimates them to the deeply competitive nature of the advertising trade.”
Luo, art director, won Bronze in the Student Print category for his McDonald’s campaign “McDelivery.” The ads, which Luo created last August, feature 3-D renderings of the fast food chain’s golden arches reaching through city windows to represent its delivery service. The campaign started winning awards last September.
Luo says he is excited to have his own Clio award to display once it arrives, noting how tough winning the competition is for both students and professional ad agencies.
“Even big agencies, depending on the office, can find it very hard to win a Clio,” Luo says. “The fact that I’m going to have one in my room is mind-boggling. It’s a very big deal in the ad industry.”
Luo won a Shortlist Clio award in the Student Print category for his Jeep campaign, “Go Wild.” In the campaign, he uses extreme closeups of zebra stripes, giraffe spots and crocodile scales to mimic different landscapes for the Jeeps to drive through.
“Jeeps are a very adaptable type of car,” Luo says. “I was thinking about it zigzagging through animal prints that could become wild landscapes. And then the concept was born.”
His Hermès campaign, “The Silk Definition,” won a Shortlist Clio in the Student Fashion and Beauty category. The campaign uses scarves to create natural landscapes. Luo photoshopped a boat onto a scarf that looks like a stormy sea, a snowboarder onto a scarf that looks like snowy mountains and a mountain night scene around a scarf that looks like the Northern Lights.
Luo and Gormley, copywriter, won a Clio Shortlist award in the Student Digital/Mobile category for their digital campaign “Greenscreen” for Connect4Climate. The team created the concept of an Amazon search filter that prioritizes eco-friendly products over disposable or single-use items in the search results when activated.
Luo says the guidance of his professors was invaluable.
“Professors White and O’Neill have a very astute sense of what works and what does not, and you have to believe them. You have to trust them,” he says.
Luo was a student for three semesters in courses taught by White, a former art director. She helped him see the nuances of the craft, of making the design as compelling as the idea, he says.
“She guides students through all the campaigns and works very hard helping us make each one as strong as [it] can be.”
Baptista, art director, and Cutuli, copywriter, won a Clio Shortlist in the Student Innovation category for “CashCan.” The two created the concept after they learned that 88% of public trash cans in the U.S. do not have a recycling bin nearby, leading to many recyclable goods being thrown out. Baptista and Cutuli saw an opportunity for global companies like Coca-Cola to step in and do something to help get their products recycled more often and to make a long-term positive impact on the environment.
Their purpose-driven idea starts with consumers using Apple Pay to purchase Coca-Cola brand products, then using CashCan recycling bins—which would be placed next to almost every public trash can—to recycle those products. The bin scans barcodes and money is instantly transferred into the user’s bank accounts via Apple Pay and Near-Field Communication contactless payment technology.
“We had a feeling people would jump at the chance to make money while they recycled,” Cutuli says. “Maia’s brilliant design and videography along with my copy helped our idea of CashCan become clear in the case study video.”
He says winning a Clio Shortlist is one of the highest honors he has received.
“I was absolutely ecstatic,” Cutuli says. “Hours of concepting and endless revisions, on both my side and Maia’s side, led to this award. This is what it feels like for all that hard work to pay off.”
Cutuli’s time at Newhouse was a valuable experience for him as a copywriter, he says, and Professors White and O’Neill pushed him to continuously create great work.
“I learned the ins and outs of the entire advertising industry in my three-and-a-half years at Newhouse. It was the best investment I have ever made.”
He says O’Neill, a professor he had for three continuous semesters and a copywriter himself, held him to a high standard and helped make his work stronger.
“He gave me the feedback necessary for me to understand what good copy was,” Cutuli says. “Although copywriting is subjective, there is a certain standard that is well received in the advertising business, and all my professors knew every aspect of it.”
Samantha Savery is a graduate student in arts journalism and communications at the Newhouse School.
Senior Gabe Stern, who won first place in college investigative reporting in the William Randolph Hearst Foundation’s Journalism Awards, received recognition and another Hearst scholarship in the Hearst Championship Writing competition.
Stern’s first-place win in investigative reporting last month qualified him to participate in the championship, where writers were assigned a writing challenge that is then judged by a panel of journalists and media professionals. Stern received a $1,500 scholarship for his runner up placement, and was awarded Best Article for his work in the challenge.
With 74 awards in the 2021 Graphis New Talent competition, the Newhouse School led every school in the country. Only six Platinum advertising awards were given worldwide, and Newhouse creative advertising students won three of them. Nineteen Gold, 27 Silver and 25 Honorable Mentions complete the record award total. This is up from the previous Newhouse record of 61 advertising awards won at the 2020 competition.
“When students start in their first Newhouse creative advertising course, Portfolio I, they’re in awe of the ads that won in this competition from our school in previous years,” White says. “Then, three months later, they end up creating campaigns that win in this very competition.”
Senior Sam Luo won two Platinum awards and recent graduate Xinran Xiao won the third. Junior Allison Scherger won a Gold and two Silver awards. Seniors Derek Rosen and Jeffery Robie both won two Gold awards.
“Every creative in the ad business shows up every morning committed to having the next best idea,” O’Neill says. “It’s enormously valuable for the students to engage in these competitive exercises because that’s what their careers will demand of them.
Luo, art director, won his first Platinum award for his Best Damn Beard Oil print ad campaign “Tame the Animal.” To create a visual metaphor that communicates how the beard oil can soften even the wildest beards, he shows wild animals in the beards of men whose facial hair has been tamed.
“I had a lot of failed attempts and ideas with this campaign,” Luo says. “I went back to the drawing board three times, but I remember being proud of this idea.
White says “going back to the drawing board” is common and students often come back with stronger ideas. No one should feel like a failure because coming up with multiple ideas until you find the right one is part of the creative process, she says.
Luo won his second Platinum award for his McDonald’s print ad campaign “McDelivery,” which features 3-D renderings of the restaurant chain’s iconic golden arches going through city windows to represent the reach of its delivery service.
“The one thing McDonald’s has that Burger King doesn’t is its golden arches,” Luo says. “I thought of how the golden arch would work in real life and came up with the idea of it arching through windows into people’s homes.”
Scherger, art director, won Gold for her Decibullz print ad campaign “Decibullz Earplugs,” one of her first campaigns ever. She says her campaign was driven by the insight that most earplugs just reduce decibels instead of blocking out sound.
“The campaign I created for Decibullz wasn’t about blocking out sounds, but minimizing them,” Scherger says. “As an art director, most of my campaigns are visual solutions. My idea for this was to take the thing making the loud sound and actually minimize it by photoshopping it to be smaller.”
Professor White focuses on teaching students how to create visual solution advertising, where the concept of the ad is communicated in the visual, usually accompanied by a headline.
Scherger won Silver for her OFF Deep Woods campaign “OFF Deep Woods Print Ad” and Hulu print ad campaign “Hulu No Ads.” Scherger says it was an amazing feeling to receive recognition from Graphis New Talent.
“I felt like all of my hard work had paid off,” Scherger says. “I spent countless hours making adjustments to the campaigns. Professor White was very helpful in giving feedback during each round. And I spent 20 hours just photoshopping each campaign. Receiving my first three Graphis Awards made me feel like all of my work was worth it.”
Rosen, copywriter, shares a Gold award with Joyee Lin, art director, for their Burger King mobile app extension “Rumble Detector.” Rosen also won Gold for his Michelin Tires print ad campaign “Noticeable Benefits.”
For “Rumble Detector,” Rosen and Lin created the digital idea based on a brief from the Young Ones competition to create Burger King digital coupons to delight and surprise consumers. It rewards app users based on the growl of their hungry stomachs. The louder the rumble, the better the coupon.
“We were thinking about what could make people happy,” Rosen says. “We came up with the idea that the hungrier people are, the more food they want. We thought, ‘Why don’t we give them more coupons or better ones depending on their level of hunger?’ Then we thought rumbles from your stomach was a funny way to show this and also fit into Burger King’s comedic and edgy tone.”
Professors White and O’Neill are two of the five Platinum award-winning advertising instructors worldwide in this competition. White won three Platinum, 16 Gold, 23 Silver and 16 Honorable Mention teaching awards. O’Neill won two Platinum, six Gold, six Silver and 10 Honorable Mention teaching awards. According to the Graphis website, the annual competition “presents award-winning work from students whose instructors have inspired and challenged them to achieve brilliance.”
The Graphis New Talent Awards is an international competition that honors the best rising talent in advertising and other communication arts. The Platinum, Gold and Silver winning campaigns are featured in a hardcover book called the “Graphis New Talent Annual,” and the Honorable Mentions are listed. The Newhouse creative advertising winners are also featured on the Graphis website for advertising print and outdoor and for advertising case study videos.
Newhouse creative advertising Gold winners: Talia Adler (“Inescapable”), Emily Babcock and Jordanna Drazin (“Google Mind”), Maia Baptiste and Joe Cutuli (“Cashcan”), Catarina Baumgart de Melo (“Sony Sportable Handycam”), Brian Chau (“All great work starts with a sketch”), Xinyue Chen (“Nomore.org Print Ad”), Rachel Hayashi (“Avoid the Mess”), Benjamin Lin (“Must’ve been a Wrangler”), Joyee Lin and Derek Rosen (“Rumble Detector”), Sam Luo (“Go Wild,” “See Bigger,” “The New E-Golf,” “Go in deep,” and “Exhale!”), Jeffrey Robie (“Bulldog Skincare for Men” and “Spalding”), Derek Rosen (“Noticeable Benefits”), Allison Scherger (“Decibullz Earplugs”), and Jennifer Suhr (“Mophie Powerstation Campaign”).
Newhouse creative advertising Silver winners: Talia Adler (“Flakes Don’t Belong in Your World”), Selin Akyurek (“It’s Better to be Taller”), Emily Bright (“Brita Filter Campaign”), Alye Chaisson (“What If?”), Addie Christoper and Jack Lyons (“Thursday Boots Co. Campaign”), Clare Coey (“Unimaginably Fresh”), Grace Curran (“Ugly Fruit”), Joe DeBlasio (“Perspective” and “24/7, 365”), Shawn Depaz and Spencer Krimsky (“Miller Genuine Draft: No Bull, Just Beer”), Sierra Fentress (“Sierra Club Print Ads”), Olivia Gormley and Sam Luo (“A Step Behind”), Rachel Hayashi (“Snack Healthier”), Benjamin Lin (“Upgrade your Home”), Victoria Lin (“Carry Nintendo Switch Around”), Jessica Mastorides (“Flamin’ Hot Cheetos”), Alex Mayeri (“The North Face: Concrete Jungle”), Sierra Outcalt (“Smells So Natural”), Jeffrey Roble (“Samsung 8K”), Derek Rosen (“Long Lasting Impact”), Allison Scherger (“OFF Deep Woods Print Ad” and “Hulu No Ads”), Lynn Seah (“Haribo”), Yuri Suh (“Evolution of Ideas with Post-it Notes”), Jennifer Suhr (“The Special Olympics Exhibition”), and Ashley Watchfogel (“Finis Duo Underwater Headphones” and “National Geographic Magazine”).
Newhouse creative advertising Honorable Mentions: Megan Adams (“Converse Renew”), Selin Akyurek (“Get. Real. Write it by hand”), Emily Babcock and Jordanna Drazin (“Talk to the Times”), Alye Chaisson (“Spotlight”), Clare Coey and Sierra Outcalt (“BLM x The Economist”), Grace Curran (“The Outcast” and “Ugly Fruit Outdoor”), Joe DeBlasio (“Any Environment.” and “The Bully Project – Unveiling ‘boys will be boys’”), Olivia DeLorenzo and Mike Gaines (“Nike+ #Shutout”), Shawn Depaz and Spencer Krimsky (“Honest Tea”), Sierra Fentress (“Herschel Backpacks Print Ads”), Rachel Hayashi (“The Only Tool You Need”), Kristen Heglin (“Calphalon – Too Slick”), Camille Lavoie (“Ketel One Print Campaign”), Victoria Lin (“Carry Nintendo Switch Around”), Amelia Lytle (“Oberon Brewing Summer Love” and “Trader Joe’s Print Ad”), Jessica Mastorides (“Windex Campaign” and “Vans Campaign”), Maggie de Poortere (“The Loss of Simple Joys” and “Concert Quality Sound”), Lynn Seah (“Adidas x Parley Ocean Plastic Primeblue Sneakers”), Eric Storms (“Ray-Ban: Timeless Confidence”), Yuri Suh (“Prevent Sweat That’s Horrifying to Go Near”), Jennifer Suhr (“This Works Deep Sleep Pillow Spray”), and Shaoli Yusaf (“The Bully Project – Unveiling ‘boys will be boys’” and “Calphalon – Too Slick”).
Samantha Savery is a graduate student in arts journalism and communications at the Newhouse School.
The Society for Professional Journalists announced the national winners of their annual Mark of Excellence contest, which recognizes excellence in student journalism. Newhouse students and student projects took three categories with first place wins, and were finalists in nine total categories. Congratulations, all!
Television Feature Reporting
National Winner: “Joe Biden’s Time at Syracuse Law School,” Ricky Sayer (Citrus TV)
Online Sports Reporting
National Winner: “How sports culture undermines athletes long after they graduate,” Madeleine Davison (The 61% Project)
Online/Digital Sports Videography
National Winner: “Chasing the dragon,” Cole Strong (The NewsHouse)
General News Reporting, Large School Division
National Finalist: “Between 2 worlds: how Syracuse’s racist housing policies created a racial divide,” by Marnie Muñoz (The Daily Orange)
Feature Photography, Large School Division
National Finalist: “Hemp Harvest Festival buzzes with freedom,” by Emily Kenny (High Stakes)
Sports Photography, Large School Division
National Finalist: “Men’s lacrosse grinds out second-half comeback for massive win in defensive showdown,” by Zoe Davis (The NewsHouse)
Radio Sports Reporting
National Finalist: “SU’s fight for social justice,” by Jenna Fink (WAER)
Television Breaking News Reporting
National Finalist: “Trolley accident,” by Greg Bradbury (Citrus TV)
Online In-Depth Reporting
National Finalist: “High stakes: The risks and rewards of legalizing marijuana,” by High Stakes Staff (The NewsHouse)
Best Independent Online Student Publication
National Finalist: “The 61% Project,” by 61% Project Staff
Broadcast Sports Videography
National Finalist: “Project Dad’,” by Julianna D’Urzo, Lindsay Eastwood, Peyton Smith (ACC Network)
National Finalist: “Tour Cornell’s research facility where New York’s hemp industry takes root,” by Sonny Cirasuolo, Amanda Paule (High Stakes)
The Society for News Design announced the winners of their annual Student News Design contest, and Newhouse students and student projects walked away with four 1st place awards. Congratulations, winners!
Sports Page Design
1st Place: Shannon Kirkpatrick, Sarah Allam, “Weighing In” (The Daily Orange)
3rd Place: Katie Getman, “Double Standard” (The Daily Orange)
Feature Page Design
3rd Place: Nabeeha Anwar, “Star Gazing” (The Daily Orange)
Art and Illustration
Honorable Mention: Nabeeha Anwar “LaCrosse Guide” (The Daily Orange)
1st Place: Ali Harford, “Inclusion” (The 61% Project)
2nd Place: Kevin Camelo, “The Risks and Rewards of Legalizing Marijuana” (High Stakes, The NewsHouse)
2nd Place: Sam Berlin, Amber Morrison, Madison Snyder, “Building Recovery in Solo Cup Land” (The 61% Project)
2nd Place, Jerk Magazine
1st Place, The NewsHouse
Best Student Newspaper
1st Place, The Daily Orange
Newhouse School senior Gabe Stern has been awarded first place in college investigative reporting, part of William Randolph Hearst Foundation’s Journalism Awards Program. This is the first time a Newhouse student has taken the top spot in the prestigious competition.
Stern, a newspaper and online journalism major, won for the article “In New York prisons, widespread package room complaints go unresolved,” published in The Daily Orange.
“I’m really honored that the story would even be considered by Hearst,” he says. “I’m thankful for the professors who encouraged me to apply and everyone who has been so supportive these past four years.”
“Gabe’s investigative series on conditions in New York State prisons illuminates issues that haven’t been acknowledged or discussed,” says Professor Harriet Brown. “The reporting he did took persistence and skill, and we’re so pleased these stories earned him a first place win in this category.”
Stern’s award-winning article was published in January, but he says he started reporting on prisons last summer. “Once I built my sourcing up, I was able to kind of see how things play out in a more candid way than I thought I would. There’s so much that happens within each prison across the state—much more than just package rooms—and a goal of mine was to shed some light on that. There’s a lot of open ground that’s not reported on in prisons right now, so I hope this article could help scratch that surface.”
Stern’s win earns him a $3,000 scholarship, and the Newhouse School will receive a matching grant. Stern also qualifies for the Writing Championship next month.
This year’s investigative reporting competition drew 78 entries from 47 universities.
“Good investigative journalism is critical to our democracy,” says Dean Mark J. Lodato. “We are so proud of Gabe and all of our journalism students. Winning this championship speaks to the strength of our program and the faculty who help our students succeed at the highest levels.”
Adds Brown: “We’re over the moon about winning the overall writing competition for the first time. It’s a testament to our students’ talents and hard work—especially in the middle of a pandemic.”
Stern won fourth place in the Hearst breaking news competition last year, also for work he did for The Daily Orange (DO). He joined the paper as a staff writer in the fall of his first year at Syracuse, and has held positions as assistant news editor, senior staff writer and, for the past year, enterprise editor.
The Needham, Massachusetts native has also worked as a reporting intern for the Dow Jones News Fund and the Naples Daily News. He will intern with the Tampa Bay Times this summer.
The scholarship, which provides $2,000 to an undergraduate journalism student each year, is based on academic achievement, extracurricular involvement, work experience, a personal philosophy statement, media samples and professional references. Four of the last five Devesty-Williams scholarship recipients have been Newhouse students.
Each spring, the Newhouse School recognizes those students whose dedication, ingenuity, academic excellence and creativity exhibit extraordinary talent and effort. Congratulations to this year’s winners, and thank you for making the Newhouse School proud.
Dean’s Service Award
Mary Zoretski Award
Newhouse First Year Achievement Award
Graduate School Masters Prize
Catherine L. Covert Research Award
David Rubin 1st Amendment Prize
Oh, the Places You’ll Go Award
Deborah Fink Green Award
Harry D. Meyers Memorial Prize in Advertising
Most Promising Advertising Student
Newhouse Advertising Department Award for Academic Excellence
Newhouse Advertising Student of the Year
Bandier Program Leadership Award
Bandier Program Innovator/Operator Award
Beth Mowins ’90 Award in Broadcast & Digital Journalism
Don Edwards Broadcast Journalism Award
The Radio-TV-News Power Producer Award
Bob Heisler Award for Excellence
Heather L. Fleishman Memorial Scholarship
Henry J. Leader Memorial Prize in Editing
Henry J. Wolff Prize
Lauretta H. McCaffrey Journalism Prize
Maria Riccardi Scholarship
The Charnice Milton Award for Excellence
The John Mitchell Award for Sports Reporting
The Samuel V. Kennedy III Award
The Magazine, News and Digital Journalism Graduate Achievement Award
William Glavin Award for Excellence
Julie Mendez Diversity and Inclusion Award
Public Relations Certificate of Achievement
The Public Relations Department Chair Award for Leadership
The Public Relations Public Service Award
William Doescher Outstanding Public Relations Master’s Degree Student
William P. Ehling Award
A. William Bluem Award
Armondo Doreste Award
Edward L. Hersh Award
George Plavocos Award
Glenn Steinfast Award for Excellence
Gordon J. Alderman Memorial Prize
Irene M. Sholkin Prize in Script Writing
Stan Alten Excellence in Audio Award
Zach Trifone Love of Life and Music Award
Bertram J. Davis Scholar Award
Dr. Frank Meola Photography Prize
Kodak Professional Photography Scholarship
Jeff Licata Photography Award
Society for News Design/Marshall Matlock
Visual Communication Department Prize in Graphic Design
Visual Communication Department Prize in Immersive Media
Visual Communication Department Prize in Motion Graphics
Visual Communication Department Prize in Video Production
The Syracuse Press Club announced the finalists in its 2021 competition, which includes both student and professional categories, and Newhouse School students and media organizations received recognition. The winners will be announced at the Syracuse Press Club Awards Banquet, scheduled for Sept. 25. Congratulations, finalists!
Carl Single Award for Spot News Photography
Print News Story
Print Sports Story
Print Feature Story
Radio/Podcast News Story
Television News Story
Television Sports Story
Radio/Podcast Feature Story
Television Feature Story