Faculty Research & Creative Profiles

In addition to being excellent teachers and mentors, our faculty are on the frontier of research with the goal of expanding the overall knowledge and understanding of mass media and communications.

Newsroom

E.g., 07/11/2020

Grygiel, Lysak publish paper on police and social media

The Newhouse School | Syracuse UniversityThis is a photo of Stephen Masiclat

PAPER: Augmented Co-Creation: Using Artificial Intelligence and Neural Network Algorithms to Support Design Collaboration

Professor Stephen Masiclat was the corresponding author for a paper published in "Proceedings of the Design Management Institute," 2016

The Newhouse School | Syracuse UniversityBeth Egan

STUDY: Utilizing Artificial Neural Network algorithms (ANNs) to develop a model of effective ad curation

Associate professor of advertising Beth Egan and professor of television, radio and film Fiona Chew researched viewership decline during commercial breaks

The Newhouse School | Syracuse UniversityJoon Soo Lim

STUDY: The Interactive Effects of Campaign Sponsors and 'Myths and Facts' Message Variations on Correcting Misconceptions about Vaping and Preventing E-cigarette Use Among Young Adults

Associate professor of public relations Joon Soo Lim conducts a study on messaging and vaping prevention among young adults

Stephen Masiclat

A keyword-based strategy for content management

Steve Masiclat (with Lee Buttolph) authored a white paper on this subject. They were assisted by Professor Masiclat’s students in ICC 689, who created an integrated strategic plan that proved the method involved.

Hua Jiang

Strategic social media use in public relations

A photo of Harriet Brown

The relationship between food, eating and body image

A photo of Rebecca Ortiz

Understanding and improving consent issues on college campuses