Programs and Events

Each semester, The W2O Center for Social Commerce hosts Social Commerce Days: a series of interactive workshops, guest lectures and visiting executive keynote speeches.

Open to all Syracuse University students, these events immerse and educate students in social commerce, social media, technology, analytics and the influence they each play on our society and industry, providing them with cutting-edge skills and insight that will enable them to stand out amongst their peers as they enter the workforce.

Social Commerce Days Spring 2021 Virtual Event Series

The W2O Center for Social Commerce will offer a virtual events series throughout the Spring 2021 semester to foster connections with industry professionals and understand the latest trends and skills needed to succeed in a rapidly changing communications landscape. All SU students, faculty and alumni are welcome to register. Contact Beth Egan with any questions.

Spring 2021 Social Commerce Days events

Social Analytics Interactive Workshop

March 31
6:00 p.m.

William White

A Conversation with William White, chief marketing officer of Walmart

April 6
6:00 p.m.

Linguistics Interactive Workshop

April 14
6:00 p.m.

Student Workshops

Subject matter experts from W2O/Real Chemistry lead several interactive student workshops spanning topics from analytics to crisis management to linguistics. Open to all students, these hands-on events allow students to collaborate with peers and dive head-first into real-world case studies.

Guest Class Lectures

Bringing W2O Group’s broad range of expertise into the classroom, the W2O/Real Chemistry staff lead guest lectures in several Newhouse courses ranging from introductory level classes to graduate level. Through these interactive presentations, the team shares insights on everything from analytics and measurement to integrated marketing, corporate relevance and earned media strategy.  

Student Organization Events

The Center for Social Commerce partners with several student organizations —including student-run PR firm Hill Communications and student-run advertising firm TNH—to host panels, networking and workshop events with both visiting executives and the W2O team. These opportunities equip students with additional exposure to key industry leaders and lessons that can be integrated back into their organizations.

Visiting Executive Series

The highlight of every Social Commerce Days is a keynote presentation from a notable visiting executive who shares insights into the most pressing issues and opportunities their company is facing. Past visiting executives have included the vice president of global communications and public affairs at Google, the senior vice president of investor relations and global communications at Merck and the vice president of communications at Harley-Davidson.

Explore our full archive of executive speakers>>