W2O Center for Social Commerce

The W2O Center for Social Commerce (CSC) was formed in 2012 as a partnership between W2O Group, an analytics-based, global integrated marketing and communications firm that specializes in the healthcare industry, and the Newhouse School.

The CSC was made possible by W2O’s CEO/founder Jim Weiss ’87 and his wife, Audra ’89 and is aimed at ensuring students are immersed and educated in the digital world.  The Center develops programming on social commerce, social media, technology, analytics and the influence they each play on our society and industry, providing them with cutting-edge skills and insight that will enable them to stand out amongst their peers as they enter the workforce.