Program overview

Following this schedule, you can earn your degree in two years. However, the program is self-paced, so your rate of completion is up to you.

Year One

Fall semester required courses (August, Syracuse Campus)

  • Organizational Public Relations (3 credits)
  • Financial Reporting and Managerial Accounting (3 credits)
  • Spring Semester Required Courses (January, Lubin House, New York City)
  • Public Relations Research (3 credits)
  • Managerial Finance (3 credits)

Summer semester elective choices (rotated each May, Syracuse Campus)
Students on the thesis track should take two electives; those choosing the professional project option should take three (see Cumulative Experience, below).

A sample of electives follows; other courses  are developed periodically, based on student and faculty interest.

  • Measurement and Evaluation of Public Relations Programs (3 credits)
  • The Best of Brand Theory (3 credits)
  • Communication and Conflict Resolution Skills (3 credits)
  • Negotiation: Theory and Practice (3 credits)
  • Crisis Management and Communications (3 credits)
  • Social Media (3 credits)
  • Emotional Intelligence and Conflict Resolution (3 credits)
Year Two

Fall semester required courses (August, Syracuse Campus)

  • Strategic Management (3 credits)
  • Communications Law for Advertising and Public Relations (3 credits)

Spring semester required courses (January, Lubin House, New York City)

  • Marketing Management (3 credits)
  • Public Relations Management (3 credits)

Cumulative experience—choose one at completion of coursework

  • Master’s thesis
  • Professional project 

To  help students prepare to work on the thesis or project, a seminar is held each May during the summer residency. The seminar offers students an opportunity to learn strategic approaches to tackling the thesis or special project; review research methodologies; meet with faculty advisors; and conduct traditional and electronic library searches on their topics.