Curriculum

The public relations master’s program involves 13 months of intensive study.

You may choose between three tracks:

Professional: Prepares you to be a public relations practitioner (36 credits)

Sports Media and Communication: Prepares you to work as a public relations practitioner in sports (37 credits)

Thesis Track: Leads you to doctoral study in preparation for a career in teaching or research (36 credits)

Professional track students complete their studies with a culminating experience and may choose the workplace for their public relations internship. Those in the thesis track complete the program by writing a thesis.

Public Relations Master’s Schedule: Professional Track

Summer Session II7 credits (July)

PRL 603Foundations of Analytics, Social Listening and Information Gathering1
PRL 604Theory and Practice of Public Relations3
VIS 607Graphic Design Fundamentals3

Fall Semester13.5 credits

COM 617Multimedia Storytelling3
COM 697Advertising and Public Relations Law3
PRL 611Public Relations Research3
PRL 614Converged Media for Public Relations Writing3
PRL 619
or
PRL 631
Social Media & Society for Public Relations
or
Introduction to Financial and Investor Communication
1.5

Spring Semester—12.5 credits

PRL 530Special Topics in Public Relations (Take two 1-credit courses)2
PRL 615Public Relations Campaign Planning and Execution3
PRL 624Public Relations Management and Leadership3
PRL 643Diversity in Public Relations3
PRL 620
or
PRL 632
Digital & Social Media Innovation for Public Relations
or
Writing for Financial and Investor Communication
1.5

Summer Session I—3 credits

PRL 635Public Relations Culminating Experience3

Total credits: 36

Public Relations Master’s Schedule: Sports Media and Communications Track

Summer Session II8 credits (July)

PRL 603Foundations of Analytics, Social Listening and Information Gathering1
PRL 604Theory and Practice of Public Relations3
SMC 601Sports Media & Communications Proseminar1
VIS 607Graphic Design Fundamentals3

Fall Semester14 credits

COM 617Multimedia Storytelling3
COM 697Advertising and Public Relations Law3
PRL 611Public Relations Research3
PRL 614Converged Media for Public Relations Writing3
SMC 621Sports PR and Athlete Advocacy1
Newhouse Sports Media & Communications Elective1

Spring Semester—12 credits

PRL 615Public Relations Campaign Planning and Execution3
PRL 624Public Relations Management and Leadership3
PRL 643Diversity in Public Relations3
SMC 624The Sports Media Pitch3

Summer Session I—3 credits

PRL 635Public Relations Culminating Experience3

Total credits: 37

Public Relations Master’s Schedule: Thesis Track

Summer Session II7 credits (July)

PRL 603Foundations of Analytics, Social Listening and Information Gathering1
PRL 604Theory and Practice of Public Relations3
VIS 607Graphic Design Fundamentals3

Fall Semester12 credits

COM 617Multimedia Storytelling3
COM 697Advertising and Public Relations Law3
PRL 611Public Relations Research3
PRL 614Converged Media for Public Relations Writing3

Spring Semester—14 credits

COM 601Research Project Design3
PRL 530Special Topics in Public Relations (Take two 1-credit courses)2
PRL 615Public Relations Campaign Planning and Execution3
PRL 624Public Relations Management and Leadership3
PRL 643Diversity in Public Relations3

Summer Session I—3 credits

COM 997Master’s Thesis3

Total credits: 36