Curriculum

The public relations master’s program involves 13 months of intensive study.

You may choose between two tracks: a professional track that prepares you to be a public relations practitioner (40 credits) and a second thesis track (40.5 credits) that leads you to doctoral study in preparation for a career in teaching or research. Professional track students complete their studies with a culminating experience and may choose the workplace for their public relations internship. Those in the thesis track complete the program by writing a thesis.

Public Relations Master’s Schedule: Professional Track

Summer Session II – 7 credits (July)

PRL 601PR Principles and Practices1 credit
PRL 604Writing for News & Public Relations3 credits
VIS 607Graphic Design Fundamentals3 credits

Fall Semester – 13 credits

COM 617Multimedia Storytelling3 credits
PRL 603Foundations of Analytics, Social Listening and
Information Gathering
1 credit
PRL 605Public Relations Theory3 credits
PRL 611Public Relations Research3 credits
PRL 614Advanced Public Relations Writing for Digital Platforms3 credits

Spring Semester – 14 credits

COM 697Advertising and Public Relations Law3 credits
PRL 525Public Relations Practicum (Syracuse-based internship)2 credits
PRL 615Public Relations Campaign Planning and Execution3 credits
PRL 725Public Relations Management3 credits
Integrated & Digital Communications Elective
(Select from analytics, digital strategies and IMC courses in Newhouse and Whitman. Draw from a list of approved courses, esp. PRL 530.)
3 credits

Summer Sessions – 6 credits

Maymester

PRL 530Special Topics in Public Relations1.5 credits
FIN 600Special Topics in Finance: Principles of Finance for PR1.5 credits

Summer Sessions I & II

PRL 635Public Relations Culminating Experience (includes comprehensive exam)3 credits

Total credits: 40

Public Relations Master’s Schedule: Thesis Track

Summer Session II – 7 credits (July)

PRL 601PR Principles and Practices1 credit
PRL 604Writing for News & Public Relations3 credits
VIS 607Graphic Design Fundamentals3 credits

Fall Semester – 13 credits

COM 617Multimedia Storytelling3 credits
PRL 603Foundations of Analytics, Social Listening and
Information Gathering
1 credit
PRL 605Public Relations Theory3 credits
PRL 611Public Relations Research3 credits
PRL 614Advanced Public Relations Writing for Digital Platforms3 credits

Winter Intercession or Spring – 1 credit

COM 690Independent Study (Thesis Preparation)1 credit

Spring Semester – 15 credits

COM 697Advertising and Public Relations Law3 credits
PRL 615Public Relations Campaign Planning and Execution3 credits
PRL 725Public Relations Management3 credits
Theory course (chosen with advisor)3 credits
Research methods course (chosen with advisor)3 credits

Maymester – 1.5 credits

PRL 530Special Topics in Public Relations1.5 credits

Summer Sessions I & II – 3 credits

COM 997Master’s Thesis3 credits

Total credits: 40.5