In the Newhouse School’s public relations program, you will build strong writing and presentation skills and learn the principles and processes behind effective communications management.
Some courses you’ll take as part of your PROGRAM degree:
Public Relations Principles and Concepts
Introduction to growing field of public relations, its history and its future; careers; job requirements; role as a management function building two-way communication for organizations and their publics; ethics and social responsibility; social media impact.
Advanced Public Relations Writing for a Digital World
Builds on news/media writing and fundamental writing skills to develop advanced public relations writing for digital and traditional outlets; media relations writing; crisis communications; news conferences; and writing in a diverse, multicultural world.
Public Relations Campaign Planning and Execution
Students apply management, strategic planning, problem solving, tactics and research to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team contact and interaction required.